Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once seemed incompatible, but here's what is helping bring the two together. The long-called-for movement for makers of display ads to evolve from using Flash software to HTML5 is finally upon us, underscored by Amazon's switch to HTML5-only promos and The Washington Post committing to publishing its content on Facebook with the software. On desktops and mobile, ads via HTML5 work better than those made with Flash, improving campaign deliverability by as much as 50 percent and bolstering marketers' willingness to budget for creative programmatic—defined as the science of targeting images and copy at individual consumers. Now, advertiser and investor money is flowing to creative programmatic startups like PaperG, Persio and Spongecell, among others. For instance, PaperG this week announced a fundraising round of $5 million after picking up publishing clients including Hearst, Charter Media and Tribune. "With Flash, you could have 10 different creatives with 10 different ways, so you'd have in the order of magnitude of about 100 different versions of the ad," explained Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, which on Monday... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women. Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women.Pokémon Go has made 2016 an exciting year for augmented reality... Continue reading at Fast Company
[ Fast Company | 2016-10-28 00:00:00 UTC ]
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Write A House, which has been giving away renovated homes in Detroit to emerging writers, is responding to the city's rebounding housing market by offering aspiring authors a free place to stay, not own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Reform of the migration system to enable easy access to critical skills and talent from both EU and non–EU countries is a key recommendation of a new report on Brexit from the Creative Industries Federation. Continue reading at The Bookseller
[ The Bookseller | 2016-10-28 00:00:00 UTC ]
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All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at The Bookseller
[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues. Check out more below. Continue reading at AdWeek
[ AdWeek | 2016-10-26 00:00:00 UTC ]
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Attended by 300 Southern California booksellers, teachers and librarians, authors, and publishing professionals, the show gave attendees what John Evans, co-owner of Diesel Bookstores, called “a sense of solidarity.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
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Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Threats and opportunities were considered by leading figures from academic publishing at Thursday’s panel discussion on Brexit. The post The Implications of Brexit for the UK Academic Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
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Between client meetings, brainstorm sessions and pitch preparations, time is sparse for chief creative officers, but that doesn't mean they're too busy to energize their creative juices by squeezing in reading time. Check out what books (or audiobooks), in genres from mystery and thriller to... Continue reading at Advertising Age
[ Advertising Age | 2016-10-21 00:00:00 UTC ]
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Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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From education to the trade, Frankfurt Book Fair's opening is stressing freedom of expression and the responsibilities that go along with it. The post ‘The Markets’ at Frankfurt: Reach and Responsibility appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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Frankfurt’s The Markets: Global Publishing Summit took place on Tuesday, the opening event of the Fair’s premium events program dubbed “The Business Club,” and offered insight into seven publishing markets around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
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Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age
[ Advertising Age | 2016-10-19 00:00:00 UTC ]
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As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek
[ AdWeek | 2016-10-19 00:00:00 UTC ]
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