What Hearst is Testing and Learning Through the GNI Subscriptions Lab

Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
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ITV and BBC told to learn lessons from graphic Lee Rigby murder coverage

Ofcom clears broadcasters after complaints, but tells them to consider explicit warnings before airing 'challenging' footageRead the full Ofcom ruling on TV news coverge of Woolwich killing (P22)Ofcom has told broadcasters including ITV and the BBC to learn lessons after they aired graphic... Continue reading at The Guardian

[ The Guardian | 2014-01-06 00:00:00 UTC ]
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Hearst's Swartz Eyes B2B Media, Entertainment, for Growth

Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek

[ AdWeek | 2014-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial services #digital revolution #digital studio #digital sites


Knewton Raises $51M for Personalized Learning

Education technology startup Knewton, which makes tools that adapt to each student's learning style, has raised $51 million led by Atomico, along with GSV Capital and existing investors Accel Partners, Bessemer Venture Partners, First Round Capital, FirstMark Capital and Founders Fund. This... Continue reading at AllThingsD

[ AllThingsD | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gsv capital #round capital #york-based company #academic publishers


Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors

Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek

[ AdWeek | 2013-12-13 00:00:00 UTC ]
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Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company

[ Fast Company | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #digital age


How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales staff #3% decline #reach $8


Big buys give Hearst second life

Though its headquarters building rises 46 stories over Central Park, and though its biggest magazine franchise, Cosmopolitan, sells more than a million copies on newsstands every month, Hearst Corp. is still, in some ways, little known to the general public. Certainly few people would guess that... Continue reading at Crains New York

[ Crains New York | 2013-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital distribution #record revenue #early 1980s


8 Lessons Startups Can Learn From Twitter's Chaotic Creation Story

Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company

[ Fast Company | 2013-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #early days #paying attention


Subscriptions: Not Just for Magazines

As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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The Appeal of Alternative Subscription Products

While not an entirely new concept, offering monthly sample box subscriptions has been a highly lucrative side business for many publishers. Boca Raton, Florida-based Sandow Media, a multiplatform publisher targeting the beauty and design markets, launched its NewBeauty TestTube five years ago,... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Data Mining Scribd Subscriptions

According to Scribd's early analysis of user data of its ebook subscription service, 4.5 books were browsed for every book read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data


HGTV Magazine Tests Social Sharing Feature in Print

HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek

[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emarketer predicts #mobile devices #qr codes #social platform


Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen

Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and... Continue reading at AdWeek

[ AdWeek | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gossip girl #growing importance #key player #revealed plans #cosmopolitan brand


Oyster's subscription ebook service launches on iPad, goes invitation-free

Oyster's unlimited ebook service has been more of an exclusive club so far; you've had to read on an iPhone, and request an invitation just to get in. Both of those barriers are disappearing today. The company has just launched an iPad app that offers a more comfortable reading experience, with... Continue reading at Engadget

[ Engadget | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad app #exclusive club


Hearst to move Country Living's edit staff to Alabama

Hearst Magazine is moving Country Living's editorial operations to Birmingham, Ala., from its current location in New York, the company said Monday. Current edit staffers, who learned of the news Monday afternoon, will not make the move.Country Living's full-time edit staff in New York is "a... Continue reading at Crains New York

[ Crains New York | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ann arbor #newport beach #southern living #cooking light #staff members #dennis publishing


Hearst to Move Country Living's Edit Operations to Alabama

Hearst Magazine is moving Country Living's editorial operations to Birmingham, Ala., from its current location in New York, the company said Monday. Current edit staffers, who learned of the news Monday afternoon, will not make the move.Country Living's full-time edit staff in New York is "a... Continue reading at Advertising Age

[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial operations #current location #country living #business side


Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age

[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #sponsored content #media companies


When The Internet Isn't Awful: What You Can Learn From The Heartbreaking, Inspiring Messages From CaringBridge

The Internet can often feel like a cesspool of bad intentions, casual cruelty, and hopeless ignorance. Which is why a social networking site like CaringBridge, which allows sick people and their families to give their communities updates on their illnesses, gives us hope for humanity. The site... Continue reading at Fast Company

[ Fast Company | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long time


Scribd CEO Aims for $1 Billion in Revenue from Ebook Subscriptions

Scribd formally launched ebook subscriptions today and the company CEO said he believes the service could eventually produce $1 billion in annual revenue. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual revenue #$1 billion #ebook subscriptions


Scribd launches subscription ebook service for Android, iOS and web

Many of us associate Scribd with embedded documents on websites, but the company has been quietly building an ebook platform -- first by selling content and later by soft-launching a subscription service. The company is now making its strategy clear by formally launching the ebook service and... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publisher #back catalog