Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps between A and B. At Say, we started with five people, so you just did what you needed to do. I think that’s changing here a lot, but I would say there are more stakeholders in every decision. What was your first big task when you got here? Making our guiding light the user. What was the guiding light before? The business. But there was a lot done before I arrived. I want to be clear: I’m just writing a second chapter. Two of your biggest hires—Amy Odell and Leah Chernikoff—had digital backgrounds. Do you make an effort to hire people who are digital natives? First, it’s about finding great people. I think there are wonderfully talented people in print, but you’ve got to be able to live in the moment. The young, modern digital editor doesn’t just think about content, they think about content and distribution. When you sit with a group of young editors, you’ll hear them say, “Oh yeah, that worked, that was cool; that didn’t work at all.” When you sit with other editors, it’s like, “That’s a good idea.” The difference between those two things is massive. Everyone’s trying to find the key to successful native advertising. What’s Hearst’s approach? We write content around a thesis and a... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-13 00:00:00 UTC ]
A hip-hop musical about the first U.S. Secretary of the Treasury didn’t exactly scream global phenomenon when it launched on Broadway in 2015. But Lin-Manuel Miranda had such a clear vision for Hamilton that it became exactly that, winning a Pulitzer Prize along the way. Miranda’s boundless... Continue reading at Fast Company
[ Fast Company | 2024-09-24 12:31:42 UTC ]
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In the wake of Hugh Hefner’s death, the magazine’s former fiction editor shares how she got everyone from Donna Tartt to Margaret Atwood to write for herI am not the only woman who worked at Playboy and kept her clothes on. When I was hired as literary editor in 2005, Hugh Hefner’s basic recipe... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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Can't attend the Digiday Publishing Summit but still want to follow the conversation? Tune in to the live stream starting at 6 pm EST. You'll hear from Refinery29's co-founder, the Daily Mail's head of partnership solutions and The Atlantic's general manager. The post Watch live: Refinery29, The... Continue reading at Digiday
[ Digiday | 2016-03-30 00:00:00 UTC ]
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The cocktail party at the trendy Crosby Street Hotel in SoHo could have been a networking event for a hip New York investment bank or publishing house—a swarm of young women in their late 20s and 30s, mostly in business attire. But the attendees weren’t thinking about their careers. They were... Continue reading at Slate
[ Slate | 2014-10-01 00:00:00 UTC ]
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Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek
[ AdWeek | 2013-12-13 00:00:00 UTC ]
More news stories like this