Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business models, content strategy experimentation, and conflict between time-tested practices and new expectations from consumers. Titans like the Hearst Corporation, founded in 1887, have the advantage of reach and brand power, but face the industry-wide challenge of how to profit from something other than paper.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-12-04 00:00:00 UTC ]
News tagged with: #publishing industry #digital age

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Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company

[ Fast Company | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #digital age


Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors

Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek

[ AdWeek | 2013-12-13 00:00:00 UTC ]
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Troy Young Is Reinventing Hearst Digital With a Wrecking Ball

Unlike his buttoned-up peers in the executive suite at Hearst, Troy Young doesn't keep an office, nor does he wear designer suits to work. Rumors have even spread that he insisted on a contract provision saying he didn't need to wear a necktie. He says there's nothing about ties in the contract... Continue reading at Advertising Age

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive suite #editorial mission #online properties


‘Not enough money to go around’: US digital-media publishers curb international expansion

Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-26 04:01:12 UTC ]
More news stories like this | News stories tagged with: #sights set #global expansion #digital media


Hearst Magazines Names Acting President Following Troy Young’s Resignation

Hearst Magazines named an interim president a day before what would've been Troy Young's second anniversary in the role. Executive vice president and chief financial officer Debi Chirichella will serve in the interim position. Young resigned late Thursday after he and the company spent the week... Continue reading at AdWeek

[ AdWeek | 2020-07-24 20:14:14 UTC ]
More news stories like this | News stories tagged with: #troy young #interim president #company spent #hearst


Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with: #appeared defiant #greatly exaggerated #racial discrimination #general apology #female coworkers #work overhauling #run separately #print side #businesses earned #joanna coles #widely speculated #rival candidate #carey returned #elected chairman #marie claire #hearst


Hearst Magazines President Troy Young Resigns After NYT Report

Hearst initially stood by Young amid allegations of inappropriate behavior, but later announced he was resigning effective immediately. The post Hearst Magazines President Troy Young Resigns After NYT Report appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with: #inappropriate behavior #hearst


Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with: #appeared defiant #greatly exaggerated #racial discrimination #general apology #female coworkers #work overhauling #run separately #print side #businesses earned #joanna coles #widely speculated #rival candidate #carey returned #elected chairman #marie claire #hearst


Hearst Employees Say Troy Young Led Toxic Culture

At Cosmopolitan staff meetings, workers complain of discrimination and tokenism. Former employees say Hearst Magazines president Troy Young made sexually offensive remarks. Continue reading at The New York Times

[ The New York Times | 2020-07-22 15:31:50 UTC ]
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‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments

The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-06-18 04:01:34 UTC ]
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Hearst Magazines President Troy Young on Publishing During a Pandemic: “We Have to Be More Innovative Than Ever.”

In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive

[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
More news stories like this | News stories tagged with: #troy young #hearst magazines #news media #hearst


1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst


Jay Fielden Joins List of Troy Young-Era Departures at Hearst | People on the Move

Jay Fielden Esquire editor-in-chief Jay Fielden is out after three-and-a-half years at the helm. The latest in a long line of editors and execs to depart Hearst following the appointment of Troy Young to president of Hearst Magazines, Fielden announced on Instagram that he has decided to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-23 18:32:49 UTC ]
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Procter & Gamble makes the biggest ask yet of digital media — civility

Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age

[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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Q&A: Hearst Magazines’ New President Troy Young On What Print Means to the Company

Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews.... Continue reading at AdWeek

[ AdWeek | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazing company #hearst magazines #troy young #digital brand #closely align #print product


‘Be uncompromising, be unique’: Hearst Magazines’ new president Troy Young

Hearst Magazines' new president Troy Young discusses the enduring importance of print, how print and digital can work together and fending off Instagram. The post ‘Be uncompromising, be unique’: Hearst Magazines’ new president Troy Young appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-26 00:00:00 UTC ]
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Q&A: New Hearst Magazines President Troy Young on what he's learned and what's next

Hearst Magazines on Wednesday promoted its digital chief, the hard-charging Troy Young, to succeed the high-polish David Carey as president. Young, who previously cleaved the magazines' digital operations from print, will now oversee both digital and print for a portfolio of brands including... Continue reading at Advertising Age

[ Advertising Age | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print operations #digital chief #digital operations #hearst magazines #view magazines #wednesday promoted #car driver


Troy Young named president of Hearst Magazines

One month after David Carey surprised staff by announcing that he would leave the post of president at Hearst Magazines, the company has named his successor: Troy Young, who has spent the last five years as president of Hearst Magazines Digital Media.Young is credited with building up Hearst... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Troy Young Replaces David Carey as Hearst Magazines President

Troy Young will succeed David Carey as president of Hearst Magazines following Carey’s announcement last month that he is stepping down from his role after eight years at the helm. In his new position, Young will oversee Hearst Magazines’ global business which includes over 300 print titles and... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher levels #client development #digital content #daily lives #institutional knowledge