As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar. That's a growing problem for media buyers like Roberto Vilazon of Hi-Gloss, a creative media agency based in Miami. “It’s kind of this blurred line that nobody is discussing.” The post ‘We’re not getting full disclosure’: Native ad distribution has a transparency problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-07 00:00:00 UTC ]
News tagged with:
#social feeds
#organic reach
#increasingly relying
#paid social
#growing problem
#media buyers
Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook rolls
#moving forward
Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek
[ AdWeek | 2018-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#niche publishers
Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#revenue appeared
#european publishers
#social platforms
Affected booksellers attributed some of the recovery to loyal customers and community support, but they also cited the Book Industry Charitable Foundation (Binc)’s key role. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#loyal customers
#community support
#key role
The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#run ads
#civil rights
Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers sell
#ad inventory
#facebook watch
#post facebook
#content restrictions
It was only four months ago that American Media, Inc. emphatically denied any "catch and kill" coordination with then-candidate Donald Trump and his personal lawyer, Michael Cohen, calling accusations to that affect "reckless, unsubstantiated, and false," and "an attack on the First... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-24 00:00:00 UTC ]
More news stories like this |
Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post snapchat
#select group
#publishing partners
#ad inventory
In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget
[ Engadget | 2018-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google publishes
#political ads
#months leading
#midterm elections
#advertising policies
Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#readers surveyed
#metrics show
#magazines perform
#american consumer
#recent waves
To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ad
The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World
[ BBC World | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vote leave
#eu referendum
Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad inventory
#publishing partners
#including hearst
#nbc universal
#ad tech
The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email address
#dwarf planet
#good times
#act fast
The 10-year-old Düsseldorf University Press is acquired by Berlin's De Gruyter, while a US independent publisher of Mo Yan and Octavio Paz is to be distributed by Simon & Schuster. The post Industry Notes: Germany’s De Gruyter Buys Düsseldorf; S&S Distributes Skyhorse appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#de gruyter
#independent publisher
#mo yan
#simon schuster
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alexa app
#news release
#report adds
Microcosm Publishing will assume complete control of its own distribution in January, focusing on reaching both nontraditional and traditional accounts. The company will also stop offering its titles for sale on Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#microcosm publishing
Particularly because of a new government test in English proficiency for university applicants, language education is rising in importance and demand in Russia. Prosveshchenie reports it's working with Pearson on meeting the popularity of English training. The post Prosveshchenie and Pearson in... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#russia appeared
After a change Facebook made June 28, you can now see how much publishers advertise on the platform. The post Here’s how many Facebook ads some publishers are running on their main pages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook ads
#main pages