As it gears up for its annual event on April 23, World Book Night U.S. released an interactive map that displays how many givers there are per zip code. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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#interactive map
#annual event
Peter Owen has signed Guardian literary critic Nicholas Lezard’s Read the World, a compendium of the 100 best books in translation. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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#social strategy
#short form
A Game of Thrones: Enhanced Edition, available through Apple from Thursday, promises ‘a world of additional content’ including sigils, family trees and glossariesGeorge RR Martin has hailed “an amazing next step in the world of books” as he announced publication of a new digital edition of A... Continue reading at The Guardian
[ The Guardian | 2016-09-29 00:00:00 UTC ]
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#fire series
#20th anniversary
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More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek
[ AdWeek | 2016-09-13 00:00:00 UTC ]
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#coming days
#fourth time
#interesting things
#human connection
HQ is launching the paperback of Hello! editor-in-chief Rosie Nixon’s debut novel The Stylist with an augmented reality app developed by TimeSlice Films. Continue reading at The Bookseller
[ The Bookseller | 2016-08-12 00:00:00 UTC ]
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Walker Books UK will publish a series of interactive children’s books based on the upcoming Harry Potter spin-off film "Fantastic Beasts and Where to Find Them". Continue reading at The Bookseller
[ The Bookseller | 2016-07-21 00:00:00 UTC ]
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#fantastic beasts
#walker books
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#books based
Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading at Digiday
[ Digiday | 2016-06-28 00:00:00 UTC ]
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#publishers aren
#engagement metrics
#increasingly relying
#reach audiences
#horizon media
Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek
[ AdWeek | 2016-04-05 00:00:00 UTC ]
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#gain momentum
#younger generations
#adobe photoshop
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Google and Visual Editions created a new kind of interactive mobile book. The post Google’s New Interactive E-Books Would Be Impossible to Print appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-02-06 00:00:00 UTC ]
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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#watch videos
#longer videos
#tech startup
#raised $2
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#biggest problem
#digital downloads
#music-streaming services
The entrepreneurs who launched the Call Me Ishmael storytelling project have invented a device that they hope will become a fixture in bookstores and libraries: a phone that allows bibliophiles to anonymously share stories about their favorite books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-12 00:00:00 UTC ]
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Despite all that has been said and done, full monetization of intellectual property (IP) continues to be a stumbling block for publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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#digital future
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HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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#west london
#paperback release
#psychological thriller
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For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday
[ Digiday | 2015-06-22 00:00:00 UTC ]
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BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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#ripple effect
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Through a grant, the University of Minnesota is launching an effort that will allow it to produce interactive digital editions of the books it is publishing in print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-23 00:00:00 UTC ]
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#minnesota press
#scholarly books
Scholastic has partnered with the UK's Make Believe Ideas to develop a new line of interactive children's books for ages 0-5, debuting at Bologna next week. The post Scholastic to Launch New Interactive Line at Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-24 00:00:00 UTC ]
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Pan Macmillan has created a “choose your own ending” book trailer for the paperback release of Peter James’ Want You Dead. Can you save Red? shows a kidnapped woman tied up, and asks viewers to choose one of three endings, placing the character’s fate and freedom in their hands. Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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A veteran EMT and ambulance driver in Boston, Ed McCarthy is in a great position to understand his hometown spatially. But he’s also a history geek, and while constantly driving around the city’s neighborhoods, he loves recognizing the streets, buildings and other locales from the history books... Continue reading at Wired
[ Wired | 2014-10-24 00:00:00 UTC ]
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#history books
A new web project, CairoBookStop, aims to cull and map information about publishers and bookshops in Cairo that focus on contemporary Arabic literature. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-14 00:00:00 UTC ]
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