Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday
[ Digiday | 2015-09-23 00:00:00 UTC ]
More news stories like this |
Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial services
#programmatic buying
#adweek magazine
Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#digital sales
#conde nast
#senior vp
#executive vp
Sales at independent bookstores got a boost from breakout bestsellers and the adult coloring book boom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookstores
#breakout bestsellers
Rowman & Littlefield International (RLI), launched in 2013 as an affiliate of long-established US academic indie Rowman & Littlefield (R&L), has been quick off the starting blocks. From publishing two titles in its launch year, it will bring out 90 in 2015; over 50 series have been... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing fast
#south london
#marketing staff
Indie bookstores in the US have thrived and there's no secret to their success: it is about creating experiences, building community, and connecting. The post Resurgence of Indie Bookstores Fueled by Connection, Community appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie bookstores
Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tonight show
#daily show
#jon stewart
That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#york university
#sell online
#chinese consumers
The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marcus rich
#dating back
#numerous occasions
Books published by independent publishers dominate this year’s Guardian First Book Award longlist, with Granta editor Max Porter’s novel among those longlisted. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this |
We’re in a very personal business,” said Jill Hendrix, owner of Fiction Addiction in Greenville, S.C., who has developed close ties with many of her customers since opening the store in 2001. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fiction addiction
Waterstones is set to open a new three storey bookshop on London’s Tottenham Court Road in October. At 7,000 sq foot, the shop will be the largest Waterstones to open in the capital since the Oxford Street Plaza branch in 2009 and will stock the largest selection of new fiction titles in London... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest selection
#fiction titles
Tickets for Waterstones Piccadilly’s midnight opening for the launch of Terry Pratchett’s final Discworld novel The Shepherd’s Crown have sold out, only hours after going on sale. Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waterstones piccadilly
#midnight opening
#terry pratchett
#final discworld
The proposed rise in the Minimum Wage announced by chancellor George Osborne in his recent budget will “hit indies hardest”, booksellers have said. Osborne said the Minimum Wage for people aged 25 and over would rise to £7.20 per hour in April 2016 (it is currently £6.50 per hour for those aged... Continue reading at The Bookseller
[ The Bookseller | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#minimum wage
#living wage
Waterstones will roll out contactless payment across its estate “shortly” following a successful trial. The company has trialled the payment method – whereby customers don’t need to enter their debit or credit card pins – recently in a small number of stores, which proved successful. It will... Continue reading at The Bookseller
[ The Bookseller | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#successful trial
#payment method
#customers don
#small number
#proved successful
First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#decade ago
#longer period
#short form
#follow trends
Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
More news stories like this |
If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web pages
#consumer engagement
#brands aren
Not all landlords want a bookstore so much that they’ll forego market rates, but there are a growing number who do. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#changing landscape
#growing number
Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#closely align
#trade show