Waterstones abandons ‘indie branding’ in Edinburgh following outcry

Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-05-17 00:00:00 UTC ]

Other Publishing stories related to: 'Waterstones abandons ‘indie branding’ in Edinburgh following outcry'


Innovation Offers Hope to UK Indie Bookstores

Technology is giving UK booksellers hope in their battle against Amazon, including a new web extension, Bookindy, that finds a local book price for you. The post Innovation Offers Hope to UK Indie Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
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Google's Ebook Logo Combines The Best Of Print And Digital Brands

How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company

[ Fast Company | 2015-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital book #print counterparts #traditional publisher #digital brands


Taylor: Waterstones’ focus is on conversations

Waterstones has more than tripled sales of its Fiction Book of the Month in volume terms in the past two years, the company’s head of events and PR Sandra Taylor revealed. She said its Book of the Month choices were “consistently making bestsellers because we are hand-selling better”. Giving... Continue reading at The Bookseller

[ The Bookseller | 2015-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction book #volume terms #hard sell


‘Look at Me': The first-ever Instagram book is a self-help guide for brands

You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday

[ Digiday | 2015-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brands appeared #mobile device #makes sense


Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek

[ AdWeek | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv budgets #advertisers today #content users #chris tuff


Daunt: 'higher energy booksellers' at Waterstones

In the last four years, Waterstones has changed to a company which is more customer-focused, with booksellers who have more flexible working hours, more accountability and higher energy, according to the chain’s m.d. James Daunt was speaking on the subject of the value of booksellers in a... Continue reading at The Bookseller

[ The Bookseller | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james daunt #changing world #hmv group


Waterstones 'petitioned' to open in Welwyn Garden City

Waterstones is set to open a store in Welwyn Garden City next month after being “petitioned” by the town’s residents. The chain will open a branch in Howardsgate on 25th July, with a special Peter Rabbit family fun day. The shop will include a cafe as well as a stock of close to 20,000... Continue reading at The Bookseller

[ The Bookseller | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #25th july #james daunt


Indies prepare Harper Lee plans

Independents are planning celebrations for the publication of Harper Lee's Go Set a Watchman (William Heinemann) on 14th July, with some holding midnight openings. Continue reading at The Bookseller

[ The Bookseller | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #planning celebrations #harper lee #14th july


Pellerin extends loans to French indies

French culture minister Fleur Pellerin has promised to extend from one year to five years the loans granted to independent booksellers with cashflow problems out of a €5m fund set up in 2014 as part of a wider plan to help shore up the sector. Speaking in Lille at the biennial conference of the... Continue reading at The Bookseller

[ The Bookseller | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent booksellers


Indies get creative for IBW

Indies have sprung into action for Independent Bookshop Week, holding Tiger Tea parties, author readings, summer parties and happy hours. The dedicated week of activity in independent bookshops, co-ordinated by The Booksellers Association, runs from 20th-27th June and is designed to encourage... Continue reading at The Bookseller

[ The Bookseller | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author readings #independent bookshops #booksellers association


Waterstones Summer Book Club titles revealed

Two novels from Pushkin Press have made it onto the Waterstones Summer Book Club collection. The chain retailer has revealed the 10 titles it will champion by recommending to customers over the summer, with Pushkin Press’ One Night Markovitch by Ayelet Gundar-Goshen and The Brethren by Robert... Continue reading at The Bookseller

[ The Bookseller | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pushkin press #chain retailer #ayelet gundar-goshen


This Publishing Startup Wants To Crowdfund Books For Indie Bookstores

Inkshares, a crowdfunded book publishing platform, is working with indie bookstores to help them launch their own imprints.A fledgling publishing company is offering a new tool to indie bookstores: crowdfunded imprints.Read Full Story Continue reading at Fast Company

[ Fast Company | 2015-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing startup #indie bookstores


Inkshares Offers Indie Booksellers Their Own Imprint

On Thursday, Ada’s Technical Books in Seattle became the first independent bookstore to sign on for an imprint with Inkshares, a new publisher that melds crowdfunding with traditional publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technical books #independent bookstore #traditional publishing


Saucy: Heinz is just the latest brand to accidentally post porn

Heinz is apologizing after a German man scanned a QR code on the back of one its ketchup bottles -- and it directed him to porn. The company blamed it on an expired domain and offered him a free bottle of ketchup. Heinz isn’t the first -- nor is it, we hope, the last -- brand or publisher to... Continue reading at Digiday

[ Digiday | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #qr code


Authors' profiles key in resurrecting fiction brands

The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller

[ The Bookseller | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monogram murders #agatha christie


AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #vox media #big reason #34% increase


Waterstones' midnight openings for Harper Lee

Waterstones stores across the country will host midnight openings to celebrate the release of Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann), while the company’s flagship Piccadilly shop will host a festival. M.d. James Daunt has called the launch a "thrilling"... Continue reading at The Bookseller

[ The Bookseller | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones stores #midnight openings #harper lee #james daunt


Edinburgh Festival line-up revealed

The programme for this year’s Edinburgh International Book Festival’s 2015 has been revealed, with speakers coming from over 55 countries. The festival has an international focus this year, with speakers including American author Marilynne Robinson, Spain’s Jaume Cabré, multi-award winning... Continue reading at The Bookseller

[ The Bookseller | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international focus #jenny erpenbeck


Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday

[ Digiday | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #working directly #buy side #private marketplaces #premium inventory #sponsor content


New app compares Amazon price with indie bookshops

Entrepreneur Will Cookson has developed an app which sends people to independent bookshops when they browse on the Amazon website. Cookson, who describes himself as an entrepreneur and creative director, has invented Bookindy, an extension for the Google Chrome browser which, when downloaded,... Continue reading at The Bookseller

[ The Bookseller | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon price #indie bookshops #independent bookshops #creative director #hive website #local bookshop