Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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Adult Presses Take On Children’s Books

This fall, four indie presses distributed by Consortium Books & Distribution are expanding beyond their well-established adult niches by publishing books for young readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
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In a new fantasy series, thrilling adventure takes cues from ‘Project Runway’

Elizabeth Lim’s “Spin the Dawn” follows a girl who disguises herself as a boy in the hopes of becoming the imperial tailor. Continue reading at The Washington Post

[ The Washington Post | 2019-07-30 16:00:58 UTC ]
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Scholastic's Earnings Take Big Hit in Fiscal 2019

Scholastic cited a host of factors for a 55% decline in operating income in the fiscal year ended May 31, 2019. Revenue rose 2% in the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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Parvus Press: Market Spotlight

For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
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Open Pen and Newham Bookshop to host latest indie homeless fundraiser

Indie press Open Pen and Newham Bookshop are joining forces to host a fundraiser for the homeless in East London. Continue reading at The Bookseller

[ The Bookseller | 2019-07-22 07:47:05 UTC ]
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Retail spotlight: Charlie Byrne’s Bookshop and The Blessington Book Store

We talk to Galway institution Charlie Byrne’s Bookshop, which will celebrating its 30th birthday in October, and Nibbies Children’s Bookseller of the Year shortlistee, The Blessington Book Store.   Continue reading at The Bookseller

[ The Bookseller | 2019-07-18 23:52:32 UTC ]
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Hodder unveils new covers for King classics ahead of latest novel

Hodder has unveiled striking new covers for four classic Stephen King novels to coincide with the horror master’s new novel The Institute. Continue reading at The Bookseller

[ The Bookseller | 2019-07-16 17:43:28 UTC ]
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Truth in Fiction: Spotlight on Jeanne McWilliams Blasberg

An author’s second novel blends timely themes into a story of familial conflict. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-15 04:00:00 UTC ]
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Hearst’s Latest Digital Subs Foray Is $100 Per Year Exercise Videos

Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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Hearst’s latest digital subs foray is $100 per year exercise videos

A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-11 04:01:02 UTC ]
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All the latest production moves, hires and partnerships: July 10, 2019

Los Angeles-based Hey Baby has added Polish-born filmmaker Stash Capar to its roster, his first representation in the United States. Capar worked between the U.K., Scandinavia and Dubai on assignments as an editor and promo producer for a decade before filming his own indie project, which was... Continue reading at Advertising Age

[ Advertising Age | 2019-07-10 14:04:36 UTC ]
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‘Deep River’ bucks every literary trend, and that’s what makes it so charming

Karl Marlantes’s new novel is a sweeping family saga set in Oregon logging country. Continue reading at The Washington Post

[ The Washington Post | 2019-07-08 13:00:00 UTC ]
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HQ snaps up Elle deputy editor's take on 'womanhood and blackness'

HarperCollins will publish the debut of Elle UK deputy editor Kenya Hunt entitled GIRL, billed as a "celebration of womanhood, blackness and the possibilities that both contain". Continue reading at The Bookseller

[ The Bookseller | 2019-07-04 18:16:56 UTC ]
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Ideas for the People: Spotlight on 'Public Books'

A new series from Public Books and Columbia University Press aims to enrich culture through the exchange of ideas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-01 04:00:00 UTC ]
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A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Universal options film rights to Jojo Moyes' latest

Universal Pictures has reportedly optioned the film rights to author Jojo Moyes' forthcoming novel The Giver of Stars (Michael Joseph), with director Ol Parker of the "Mamma Mia!" sequel. Continue reading at The Bookseller

[ The Bookseller | 2019-06-24 14:37:21 UTC ]
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Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:45:09 UTC ]
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Doddie Weir's latest goes to Black & White

Black & White has snapped up rights to rugby legend and motor neurone disease campaigner Doddie Weir's latest book. Continue reading at The Bookseller

[ The Bookseller | 2019-06-18 21:00:08 UTC ]
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Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Robertson wins Walter Scott Prize for The Long Take

Robin Robertson has become the first Scot to win the £25,000 Walter Scott Prize for Historical Fiction with his book The Long Take (Picador). Continue reading at The Bookseller

[ The Bookseller | 2019-06-17 13:23:17 UTC ]
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