Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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A Guide to Authentic Living: Spotlight on Candace Cameron Bure

Bure’s new guided journal, Authentic Living: Jesus Every Day, embodies the spirit of her lifestyle brand, a line of faith-based products designed to help women live more meaningful and joyful lives. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-14 04:00:00 UTC ]
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HMP Launches European Division With Latest Event Acquisition

HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
More news stories like this | All news stories tagged with: #bottom line #separate transactions #b2b media


Sabra will take over a NY restaurant to promote hummus uses beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
More news stories like this | All news stories tagged with: #cookbook #herbs—andworld peace #include dishes #dinner items #cultural heritage #great job #deborah vantrece #cooking shows #cookbook author #jet tila #kwame onwuachi #guerilla tacos #wes avila #anticipating launching #kish-kash menu


Bloomsbury to publish Washington Post's Leonnig and Rucker's take on Trump

Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 01:53:56 UTC ]
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Piesse's take on Darwin goes to Scribe

Scribe has landed an exploration of Charles Darwin's garden, entitled The Ghost in the Garden by Jude Piesse. Continue reading at The Bookseller

[ The Bookseller | 2019-10-07 13:20:01 UTC ]
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History in the Making: Spotlight on Robert Arthur Neff

A pair of historical novels maps a journey of discovery about World War II and its effects on noncombatants’ lives. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-07 04:00:00 UTC ]
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Cooking for Longevity: Spotlight on Dan Buettner

In his latest book, The Blue Zones Kitchen, Buettner offers 100 recipes to help readers live to be centenarians. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-07 04:00:00 UTC ]
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Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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Cape pre-empts Stonebridge's 'bold' take on Hannah Arendt

Jonathan Cape has pre-empted Lyndsey Stonebridge's "bold reexamination of the life and ideas" of German-American philosopher Hannah Arendt. Continue reading at The Bookseller

[ The Bookseller | 2019-10-04 05:39:34 UTC ]
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Ella Griffiths takes on newly created role of editor for Faber's classics

Faber assistant editor Ella Griffiths has been appointed to the newly created role of editor with specific responsibility for Faber’s classics, backlist, and heritage publishing.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 02:21:36 UTC ]
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Rugman's take on Khashoggi death optioned for dramatic adaptation

Drama rights for BAFTA-winning foreign affairs correspondent Jonathan Rugman's book on the life and death of Jamal Khashoggi have been snapped up by Two Cities Television and Topic Studios, the production companies behind "Patrick Melrose" and "Spotlight".  Continue reading at The Bookseller

[ The Bookseller | 2019-10-02 16:26:21 UTC ]
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In 'Know My Name,' Chanel Miller Takes Back The Humanity She Was Denied

Miller, known for years only as Emily Doe in the Stanford sexual assault case, has written a memoir that lays bare the complicated truths about survivorhood. Continue reading at The Huffington Post

[ The Huffington Post | 2019-09-30 17:39:54 UTC ]
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How pop-up museums are becoming Atlanta's biggest trend for Millennials

Atlanta Inno reports on Atlanta's biggest local tech and startup stories. For more innovation news and to stay plugged into the city’s ecosystem, check out Atlanta Inno and sign up for its daily newsletter, The Beat. If you’re on social media at all, you probably saw plenty of advertisements... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-27 15:05:23 UTC ]
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Animals Are Messengers In Richard Louv's Latest

Louv’s new book, 'Our Wild Callings,' is about our relationship to the wildlife around us. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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‘I’m not getting much Take a Break’: Extinction Rebellion’s newspaper, reviewed

The climate activists release their first print publication this week. But does a crisis-hit planet make for winning journalism?In a move that feels more than slightly ironic, the climate activists Extinction Rebellion have decided to go into a media on the brink of extinction, having released... Continue reading at The Guardian

[ The Guardian | 2019-09-25 16:31:16 UTC ]
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Oprah’s latest book club pick is Ta-Nehisi Coates’ The Water Dancer.

The Third Age of Oprah’s Book Club began in earnest this morning as the beloved former talk show host and literary tastemaker revealed her first new selection in almost a year: Ta-Nihisi Coates’ debut novel, The Water Dancer. Making the announcement alongside Coates on CBS This Morning earlier... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-23 16:47:13 UTC ]
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Caroline Criado Perez's gender data gap 'exposé' takes £25k Royal Society Science Book Prize

Feminist campaigner Caroline Criado Perez’s "exposé" on the gender data gap, Invisible Women (Chatto & Windus), has scooped the £25,000 Royal Society Science Book Prize. Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 14:17:51 UTC ]
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Taking a Turn Behind the Circulation Desk (shelftalker)

From cool technology to book clubs to a tricky round of Jeopardy, a bookseller plays librarian for a day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 12:00:45 UTC ]
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Martin Cruz Smith's Latest Book Heads Back to the U.S.S.R.

In Cruz Smith’s ninth Arkady Renko novel, 'The Siberian Dilemma,' the investigator travels into the frozen depths of Siberia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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