Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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‘What’s taking so long?’: children’s books still neglect BAME readers, finds study

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[ The Guardian | 2019-09-19 11:15:59 UTC ]
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[ Advertising Age | 2019-09-18 21:56:19 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

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[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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[ Advertising Age | 2019-09-18 13:57:25 UTC ]
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SPX 2019 Spotlights Chris Ware, Eddie Campbell, Sponsor Controversy

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[ Publishers Weekly | 2019-09-18 04:00:00 UTC ]
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New CUP journal 'takes radical approach' to research publishing

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[ The Bookseller | 2019-09-17 17:37:40 UTC ]
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