Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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Tried and True: Spotlight on Taste of Home

Taste of Home dishes up new cookbooks with classic recipes and a side of contemporary flair Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-26 04:00:00 UTC ]
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Taking a Closer Look at the Hong Kong and China Printing Industry

Treating the U.S. tariffs as another business challenge—along with rising production costs, slimmer profit margins, and more stringent regulations—is the pragmatic way forward for Hong Kong and China print manufacturers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Sceptre pre-empts Norwegian take on how punctuation changed history

Sceptre will publish Signs of Civilization: How Punctuation Changed History by Norwegian academic Bård Borch Michalsen later this year.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-23 00:43:47 UTC ]
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Four More Execs Depart SourceMedia in Latest Restructuring

The shakeup continues at SourceMedia. Chief content officer David Longobardi is out after 11 years in the role and 15 with the company as it prepares to reveal a series of new additions to its executive team, Folio: has learned. The lone holdover on a five-person C-suite that has now entirely... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-22 18:08:05 UTC ]
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FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape. Continue reading at Publishing Executive

[ Publishing Executive | 2019-08-21 19:07:07 UTC ]
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Ben Rawlence latest goes to Cape

Jonathan Cape will publish a book by author Ben Rawlence about what trees can "tell us about the future of our planet”. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 08:10:32 UTC ]
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Breaking the Workbook Mold: Spotlight on TinkerActive

Active kids are happy kids. And Odd Dot, a new imprint of Macmillan Children’s Publishing Group, is keeping kids engaged and learning through play with its line of TinkerActive Workbooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-19 04:00:00 UTC ]
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‘Gods With a Little G’ offers a fresh take on coming of age

Tupelo Hassman’s follow-up to “Girlchild” has a lighter touch and a more hopeful message. Continue reading at The Washington Post

[ The Washington Post | 2019-08-17 12:00:00 UTC ]
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School & Library Spotlight Fall 2019: School Librarians Build Up the Advocacy Pressure

As reductions in education funding still loom nationwide, school librarians seek out ways to showcase and defend the benefits of the work they do. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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School & Library Spotlight Fall 2019: School Library Advocacy Close-up

Suzanna Panter, library program manager at Tacoma Public Schools, has developed a series of videos that highlight her school library and how it benefits students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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School & Library Spotlight Fall 2019: Advocacy in the Field

Teachers and librarians share their best ideas for boosting awareness and support of their programming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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School & Library Spotlight Fall 2019: Bringing Gatekeepers Together

Across the country, educator nights are deepening ties for booksellers and teachers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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School & Library Spotlight Fall 2019: Indies Support Title 1 Schools

Literacy efforts flourish in the partnership between independent bookstores and schools serving low-income students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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One Year In, Hearst Digital Media’s Revamped Global Ad Team Doubled Its Revenue

To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
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Amazon Charts: Beloved bounces as Lewis takes the helm

Toni Morrison's Beloved (Vintage Digital) has made its debut in the Amazon charts, following the announcement of the 88-year-old author's death last week.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-14 00:52:07 UTC ]
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Fighting Back: Spotlight on Rachael Denhollander

A powerful new memoir refuses to turn a blind eye to sexual abuse and offers survivors a way forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-12 04:00:00 UTC ]
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Jia Tolentino’s smart takes on this absurd modern life

The New Yorker writer examines the conflicting impulses and cultural moments that define her. Continue reading at The Washington Post

[ The Washington Post | 2019-08-09 15:52:15 UTC ]
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Dutton says AFP must take extra steps before launching raids on the media

Peter Dutton says federal police should consider ‘public interest implications’ before investigating leaks that involve journalistsHome affairs minister Peter Dutton has given new directions to the Australian federal police on investigations into journalists and media organisations.The decision... Continue reading at The Guardian

[ The Guardian | 2019-08-09 07:01:12 UTC ]
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