Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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D.C. Metro Spotlight: In the Nation's Capital, Even the Books Are Mission Driven

Washington, D.C.’s laser-focused publishers are eager to shape the world around us. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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With Selleck Set to Retire, S&S Revamps Sales

Simon & Schuster announced that its executive v-p for sales and marketing, Michael Selleck, will retire at the end of the year. With his departure, a number of changes are being made to the publisher's sales and distribution structure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-14 00:00:00 UTC ]
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October Religion Bestsellers: David Jeremiah Takes #2; Christmas Fiction Dominates

Dr. David Jeremiah takes #2 on PW’s Religion Nonfiction Bestsellers list with his new book on decision-making, ‘A Life Beyond Amazing.’ Plus, Christmas novels take over the Religion Fiction list as the holiday season approaches. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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Eleanor Oliphant campaign among latest BMS winners

The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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Your Thursday Wake-Up Call: Sports Illustrated's World Series Prophecy. Plus, WPP Takes Legal Action

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Houston Astros won the World Series by beating the Los Angeles Dodgers 5-1 in Game 7. Sports Illustrated prophesied the Astros' win in a cover... Continue reading at Advertising Age

[ Advertising Age | 2017-11-02 00:00:00 UTC ]
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Liquidator takes control of Freight Books

A liquidator has taken control of troubled Scottish publisher Freight Books and all employee contracts have been terminated. Continue reading at The Bookseller

[ The Bookseller | 2017-11-01 00:00:00 UTC ]
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Freight Books: liquidator takes control of award-winning Scottish publisher

Former Scottish publisher of the year wrote to its authors at the beginning of October, encouraging them to buy back their own booksA liquidator has been appointed for the troubled publisher Freight Books, a one-time star of the Scottish publishing scene that was named Scottish publisher of the... Continue reading at The Guardian

[ The Guardian | 2017-10-30 00:00:00 UTC ]
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Breaking the trends: Ikigai

In a crowded market for restorative and quaint lifestyle trends - often imported to the UK, and so little known - ikigai is the new kid on the block. Miriam Robinson reports. Continue reading at The Bookseller

[ The Bookseller | 2017-10-25 00:00:00 UTC ]
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Publishers Are Really Not Going to Like Facebook’s Latest News Feed Test

Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days. The social network confirmed that it is testing a division of its News Feed into two separate feeds--one containing posts from... Continue reading at AdWeek

[ AdWeek | 2017-10-24 00:00:00 UTC ]
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Brown bags it: Origin takes two in a row

Dan Brown’s Origin (Bantam) has once again claimed the UK Official Top 50 number one spot, selling 60,602 copies for £631,480. Continue reading at The Bookseller

[ The Bookseller | 2017-10-18 00:00:00 UTC ]
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Spotlight on Kensington's Rebel Base Books

With its digital-first Rebel Base Books imprint, Kensington is launching into sci-fi and fantasy publishing (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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Company spotlight: Dialogue Books taking the road less travelled

In three months at Little, Brown, Sharmaine Lovegrove has got off to a flying start, as Sarah Shaffi discovers. Continue reading at The Bookseller

[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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Company spotlight: looking to the future at Aitken Alexander

After a tough year at Aitken Alexander, Clare Alexander says the agency is ready to return to the spotlight. Continue reading at The Bookseller

[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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NORLA Takes Norwegian Literature to New York City

At a book trade event in New York, NORLA presented a selection of Norwegian writers and offered American publishers a closer look at Norway's literary market. The post NORLA Takes Norwegian Literature to New York City appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-02 00:00:00 UTC ]
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Spotlight on the 'ESV Illuminated Bible'

Crossway's new 'ESV Illuminated Bible' gives art journalers a beautiful new way to engage with Scripture (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-02 00:00:00 UTC ]
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Sales of Bill O'Reilly's Latest 'Killing' Book Down Significantly

'Killing England,' the first book released by Bill O'Reilly since his ouster from Fox News this spring, sold about 65,000 copies in its first week on sale, a 55% decline from week one sales of 'Killing the Rising Sun,' which was published last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-28 00:00:00 UTC ]
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Company spotlight: Librairie Mollat

It may be more than 120 years old, but France’s largest indie is using modern methods to boost its customer appeal. Barbara Casassus reports. Continue reading at The Bookseller

[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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Sphere takes Hollywood screenwriter's survival space thriller to FBF

Sphere has acquired a blockbuster survival thriller and love story set in space called Across the Void by S K Vaughn. Continue reading at The Bookseller

[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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‘Trees’ Takes Root in France, Germany

A few weeks ahead of the release of Peter Wohlleben’s The Inner Life of Animals: Love, Grief, and Compassion—Surprising Observations of a Hidden World, his first title, The Hidden Life of Trees, was the #1 nonfiction book in France in August and in third place in his native Germany. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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The 'Fix-It and Forget-It' Queen on Her Latest Cookbook

Phyllis Good, known for her bestselling series of slow cooker cookbooks, is out with her first new cookbook in three years. And, while she's moved beyond her famous tagline, she has not abandoned her favorite kitchen appliance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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