Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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Nabokov's Lolita: the latest thing millennials have apparently ruined

People keep saying that it would never get past the censorious new generation, rather forgetting its arduous struggle to be printed in the 1950sIf millennials are currently aged between the ages of 22 and 36, I am one, albeit somewhere in the upper echelons – and I am also a publisher. And so I... Continue reading at The Guardian

[ The Guardian | 2019-03-08 00:00:00 UTC ]
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Conford leaves Penguin to take up publisher role at Profile

Helen Conford, publishing director at Penguin Press, will join Profile Books to take over from Andrew Franklin as publisher in May. Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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BuzzFeed's print edition, Kylie Jenner + AI, NYT's new TV show, Pecker's latest woes: Publisher's Brief

The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Taking a Stand for Open Access, University of California Terminates Elsevier Deal

The decision to walk away from the world's largest publisher of scientific journals could be a milestone in the transition to open access. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
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Taking a Look at Mergers & Acquisitions

A panel during a recent Book Industry Guild of New York meeting about merger and acquisitions brought several takeaways, among them a lowering in purchase price for the typical trade publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-25 00:00:00 UTC ]
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Want to take control of your digital life? Start with reclaiming leisure time

You can’t take control of your digital life if you aren’t intentional about how you spend your time, argues Cal Newport. In his Nicomachean Ethics, compiled in the fourth century BC, Aristotle tackles a question as urgent then as it is today: How does one live a good life? The Ethics divides its... Continue reading at Fast Company

[ Fast Company | 2019-02-25 00:00:00 UTC ]
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Ebury takes on Dodds' 'thrilling' border conflicts book

Ebury Press has acquired “a thrilling exploration of the border conflicts of tomorrow", entitled Border Wars, by Klaus Dodds, professor of geopolitics at Royal Holloway. Continue reading at The Bookseller

[ The Bookseller | 2019-02-23 00:00:00 UTC ]
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Amblin takes on Parkin's 'secret game' for film

Amblin Partners has acquired the film rights to award-winning writer and journalist Simon Parkin’s forthcoming non-fiction book A Game of Birds and Wolves: The Secret Game That Won The War (Sceptre). Continue reading at The Bookseller

[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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TV Upfront and Digital NewFront 2019 calendar: the latest updates

YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media company #stay up-to-date #media buyers #digital publishers #tv networks


Baroness Lola Young joins as judge for revamped Staunch Prize

The Staunch Book Prize has returned for a second year with a new judging panel of Baroness Lola Young, academic Dr Dominic Willmott and US editor Elaine Richard. Continue reading at The Bookseller

[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Phoenix chief rises to take the reins at David Fickling Books

Tom Fickling is to lead his father’s publisher as its new managing director, in addition to his work at the helm of sister company The Phoenix, after he succeeded Simon Mason in the role. Continue reading at The Bookseller

[ The Bookseller | 2019-02-18 00:00:00 UTC ]
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Trends, predictions and pitfalls: What we can learn from digital payment transparency

In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. The post Trends, predictions and pitfalls:... Continue reading at Digiday

[ Digiday | 2019-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brand safety #ad fraud #big push #post trends


African American children’s books take centre stage at Bologna

Books by African American authors, the role of women in children’s literature and publishing for toddlers are amongst the themes of this year’s Bologna Children’s Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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Writers Jimmy Carter, David Evans take home literary Grammy Awards

The spotlight was on musicians at Sunday's Grammy Awards presentation, but the Recording Academy found time to honor some writers as well. Former president Jimmy Carter took home the Grammy for spoken word album, a category that includes poetry, audiobooks and storytelling. Carter won for the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-12 00:00:00 UTC ]
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Audible Reveals Latest Emerging Playwrights Commissions

On February 7, Audible raised the curtain on the second group of theater playwrights selected to receive support from its $5 million Emerging Playwrights Fund to create original works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
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Allen Lane scoops Gladwell's latest book

Allen Lane will publish Malcolm Gladwell’s first book for six years, Talking to Strangers: What We Should Know About the People We Don’t Know in September.  Continue reading at The Bookseller

[ The Bookseller | 2019-02-07 00:00:00 UTC ]
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Vice to axe 250 staff in latest round of digital media job losses

Cuts follow recently announced redundancies at HuffPost and BuzzFeedVice has announced plans to sack 250 staff, as a wave of job cuts affecting the digital media industry continues to hit companies around the world amid questions over the sustainability of ad-supported online publishing.Almost... Continue reading at The Guardian

[ The Guardian | 2019-02-01 00:00:00 UTC ]
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Millennial take on female friendship to Ebury Press

Ebury Press editor Katie Seaman has bought world rights from Sarah Hornsley at The Bent Agency in Almost Adults, a “laugh-out-loud debut novel celebrating female friendship” by freelance journalist Ali Pantony.  Continue reading at The Bookseller

[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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Canongate takes on designer Yousefzada's memoir

Canongate will publish designer Osman Yousefzada’s memoir The Go-Between, about growing up in a tight-knit Pashtun community in Birmingham and discovering design. Continue reading at The Bookseller

[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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HCG harnesses environmental trend with plastic pollution book

Hachette Children’s Group (HCG) has acquired a book about plastic pollution by author-illustrator Neal Layton. Continue reading at The Bookseller

[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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