Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
News tagged with: #ad formats

Other news stories related to: "Viewability Trend Takes Spotlight in GQ.com's Latest Revamp"


Biteback buys Bernie Sanders' latest call to arms

Biteback Publishing has acquired the UK and Commonwealth rights to Where We Go from Here: Two Years in the Resistance, the upcoming title by US politician Bernie Sanders. Continue reading at The Bookseller

[ The Bookseller | 2018-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #upcoming title #biteback publishing


PRH Children's taps into biography trend with Extraordinary Lives series

Penguin Random House Children’s is tapping into the trend for non-fiction books about historical figures with a new Extraordinary Lives series. Continue reading at The Bookseller

[ The Bookseller | 2018-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #historical figures #non-fiction books #prh children


Lynn takes £20k Kindle Storyteller Award

Hannah Lynn has been crowned the winner of the second UK Kindle Storyteller Award, securing the £20,000 prize with her "heart-warming" tale of the after-life, The Afterlife of Walter Augustus. Continue reading at The Bookseller

[ The Bookseller | 2018-10-05 00:00:00 UTC ]
More news stories like this |


Latest R&J Book Club line-up features Hanks, Navin, Vaughan

Tom Hanks features as one of five debut authors in the latest WH Smith Richard and Judy Book Club line-up, launched as part of an enhanced campaign that sees an extra selection each year. Continue reading at The Bookseller

[ The Bookseller | 2018-10-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut authors


Akala, Harris and Cleeves to take part in Book Week Scotland

Joanne Harris, Akala and Ann Cleeves are among the authors who have signed up to take part in this year’s Book Week Scotland. Continue reading at The Bookseller

[ The Bookseller | 2018-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ann cleeves #joanne harris


Apple Books Bestsellers: 'Red War' Takes to the Top

The hubbub over Bob Woodward's Fear has finally subsided, at least in the Apple Books store, where it has been replaced, at #1, by Kyle Mills and Vince Flynn's 'Red War.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vince flynn #kyle mills #bob woodward #red war


Is It Time to Take Advantage of Virtual Events?

To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies


John Boyne takes Glass Bell Award for 'comedic odyssey'

Irish author John Boyne has scooped the £2,000 Goldsboro Books Glass Bell Award for his “sweeping, poignant and comedic odyssey” of post-war Ireland, The Heart’s Invisible Furies (Transworld). Continue reading at The Bookseller

[ The Bookseller | 2018-09-28 00:00:00 UTC ]
More news stories like this |


Neurosurgeon Henry Marsh moves to Jonathan Cape for latest title

Jonathan Cape has acquired a third book from writer and neurosurgeon Henry Marsh, author of the hugely successful Do No Harm: Stories of Life, Death and Brain Surgery (2014) and its follow-up Admissions: A Life in Brain Surgery (2017), both published with Weidenfeld & Nicholson. Continue reading at The Bookseller

[ The Bookseller | 2018-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest title #jonathan cape


Publishers pronounce psychological thriller trend over, back smart non-fiction

Early signs suggest the market has moved on from psychological suspense novels and darker fiction, in favour of more uplifting, book-club titles and smart women’s fiction, publishers have told The Bookseller ahead of Frankfurt Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2018-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller ahead


Lightning Books acquires latest from bestselling NZ writer

Eye Books imprint Lightning Books has acquired The Beat of the Pendulum by New Zealand author Catherine Chidgey. Continue reading at The Bookseller

[ The Bookseller | 2018-09-19 00:00:00 UTC ]
More news stories like this |


Haruki Murakami takes his name out of the running for alternative literature Nobel

This year there won’t be any Nobel Prize in literature, and Japanese author Haruki Murakami wants to make sure he’s not in the running for its alternate, for which he’d been named a finalist. Murakami said he doesn't want to be considered for the New Academy Prize, a Swedish literary award... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #academy prize #nobel prize


Stephanie Barrouillet on Trends in International Children’s Books and Rights Sales

Literary agent Stephanie Barrouillet looks at trending themes in global children's books markets, like diversity, emotional growth, and current events. The post Stephanie Barrouillet on Trends in International Children’s Books and Rights Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #current events #global children #rights sales #international children


Tales from Publishing takes on first authorised biography of Emery

Independent Tales from Publishing has bought the first authorised biography of new Arsenal FC manager Unai Emery. Continue reading at The Bookseller

[ The Bookseller | 2018-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #authorised biography


Books on the Blockchain: Spotlight on Morgan James Publishing

Morgan James Publishing is partnering with ebook platform Publica to enable authors to take advantage of the powers of cryptocurrency. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this |


Johnston takes on c.f.o. role at PRH

James Johnston has been promoted to chief financial officer (c.f.o) of Penguin Random House, in a dual US and global role.       Johnston, who has spent almost three decades at the publisher, has been leading the publisher's finance group, reporting to PRH c.e.o. Markus Dohle, since the... Continue reading at The Bookseller

[ The Bookseller | 2018-09-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #markus dohle #milena alberti #global role


Arcadia Taking YourTown Program to Regionals

Beginning with SIBA, Arcadia will show off its new YourTown store match program at five fall regional trade shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
More news stories like this |


August Religion Bestsellers: Max Lucado Takes #3, Wanda Brunstetter Returns

'Unshakable Hope,' the newest inspirational title by Max Lucado, comes in third in Religion Nonfiction; Wanda Brunstetter’s The Daughters of Lancaster County trilogy breaks the top 10 in Religion Fiction following its musical adaptation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #musical adaptation #religion fiction #wanda brunstetter #religion nonfiction #max lucado


Curtis Riskey Leaves as New Investor Revamps CBA

Under the new leadership of investor Edward Roush, president Curtis Riskey has stepped down from the Association for Christian Retail (CBA) in an overhaul of its staff, magazine, and all other operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-10 00:00:00 UTC ]
More news stories like this |


Ikea’s latest collection is an ode to the best parts of childhood

Look away, helicopter parents. A giant monster hand. A loom. A 32-foot-long coloring book tapestry. A paint roller. You read that right, parents. A. Paint. Roller. This is the Ikea Lustigt collection, the company’s latest limited edition collection developed in conjunction with the design... Continue reading at Fast Company

[ Fast Company | 2018-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest collection #helicopter parents