Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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Mackesy's The Boy, The Mole, The Fox and The Horse re-takes top spot

Charlie Mackesy’s The Boy, The Mole, The Fox and The Horse (Ebury) has cantered back into the UK Official Top 50 number one spot, boomeranging back up after Val McDermid’s How the Dead Speak (Sphere) knocked it from the top a week ago. Continue reading at The Bookseller

[ The Bookseller | 2020-02-24 23:13:36 UTC ]
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Coronavirus: The Latest Challenge for Toy Makers—and Publishers

The coronavirus is one of the main topics of conversation at the 117th edition of Toy Fair New York, which began on Saturday and runs through Tuesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-24 05:00:00 UTC ]
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New editions of six Stanisław Lem books place the sci-fi icon back in the spotlight.

This month, science fiction fans and Solaris lovers everywhere have cause to celebrate: six newly-illustrated editions of work by the late Polish author Stanisław Lem (1921-2006) are being published by The MIT Press. Lem’s influence on science fiction has been compared to that of authors like... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-20 16:57:37 UTC ]
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HC wins Younger's take on 'crazy' influencer culture

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[ The Bookseller | 2020-02-20 06:04:52 UTC ]
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Amazon Charts: Keyes' Grown Ups takes the top spot

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[ The Bookseller | 2020-02-19 02:02:25 UTC ]
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President's Office Takes Over Wayne State U Press, Interim Director Stepping Down

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[ Publishers Weekly | 2020-02-18 05:00:00 UTC ]
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Voicing the Villains: Spotlight on Serena Valentino

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[ Publishers Weekly | 2020-02-17 05:00:00 UTC ]
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[ Publishers Weekly | 2020-02-17 05:00:00 UTC ]
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[ Publishers Weekly | 2020-02-17 05:00:00 UTC ]
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Andrew Krivak’s ‘The Bear’ takes a gentler approach to post-apocalyptic fiction

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[ The Washington Post | 2020-02-13 16:43:27 UTC ]
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[ Los Angeles Times | 2020-01-29 21:12:26 UTC ]
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In his memoir, Will Self takes his penchant for erratic journeys to the extreme

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[ The Washington Post | 2020-01-29 19:14:57 UTC ]
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Rolling Stone Tunes Into Music Industry Pros With Latest Product Launch

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[ Folio Magazine | 2020-01-28 17:09:10 UTC ]
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[ The Washington Post | 2020-01-22 17:34:10 UTC ]
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[ HuffPost | 2020-01-21 23:31:13 UTC ]
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[ Digiday | 2020-01-16 05:01:09 UTC ]
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[ World Literature Today | 2020-01-14 15:09:14 UTC ]
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[ Publishers Weekly | 2020-01-14 05:00:00 UTC ]
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