Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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Copyright Takes Center Stage at AAP Annual Meeting

The Association of American Publishers marked its 50th anniversary with a 90-minute virtual annual meeting on June 1 that touched on the changes that have taken place in recent years as the organization has scaled back some of its operations and refocused its priorities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-02 04:00:00 UTC ]
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Sinead Burke's debut children's book takes shape with Hachette Children's Group

Wren & Rook, an imprint of Hachette Children's Group will publish Sinead Burke's "empowering" non-fiction children's book Break the Mould: How To Take Your Place In The World. Continue reading at The Bookseller

[ The Bookseller | 2020-05-28 21:49:23 UTC ]
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Latest Irish literary phenom Naoise Dolan’s Exciting Times is coming to TV.

It’s the kind of timing a publisher dreams of. Less than one week out from its U.S. release, latest Irish literary phenom Naoise Dolan’s debut novel Exciting Times (Ecco, June 2) has been optioned for TV. Yes, following a hugely successful release in the UK and Ireland back in April, when it... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-28 18:10:32 UTC ]
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Latest Wimpy Kid, The Deep End, out in October

Puffin has revealed The Deep End, the 15th book in Jeff Kinney's bestselling Diary of a Wimpy Kid series, is to be released on 27th October. Continue reading at The Bookseller

[ The Bookseller | 2020-05-26 21:47:51 UTC ]
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Reframing Genesis: Spotlight on Sharon Chmielarz

A work of poetry inspired by the Book of Genesis looks to explore ancient stories in new ways. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-25 04:00:00 UTC ]
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Bauer to Close, Merge or Sell Ten Magazines as Covid-19 ‘Accelerates Trends’

Magazine publisher Bauer Media plans to close, merge or sell ten of its print titles it says will not be Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-19 17:01:09 UTC ]
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Five go into lockdown in latest Blyton spoof

Quercus is publishing Five Go Absolutely Nowhere, the latest title in its Enid Blyton for Grown-Ups series, inviting readers to join George, Dick, Anne, Julian and Timmy the Dog as they go into lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-05-18 02:11:23 UTC ]
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The Economist Group Cuts 90 Employees, Takes 1843 Mag Digital-Only

The Economist Group is laying off 90 employees, about 7% of its 1,300 total staffers, the company said Friday, citing the business impact of the COVID-19 pandemic. The cuts primarily affected employees in events and client solutions roles, as well as TVC, the London-based content marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-15 15:03:09 UTC ]
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Taking a breath at the eye of a storm

Around the world, versions of the same question are being debated all at once: now what? In recent weeks, multiple countries and jurisdictions have taken steps to ease the lockdown measures they imposed to stop the spread of COVID-19, the disease caused by the new coronavirus. France begins a... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-11 12:05:11 UTC ]
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International Spotlight: Ireland book sales’ value falls 29% in lockdown

Across the Irish Sea the books market has suffered as bookshops have been shuttered, falling by almost a third in value Continue reading at The Bookseller

[ The Bookseller | 2020-05-11 04:31:29 UTC ]
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Spotify takes aim at Audible with help from Harry Potter

Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. The move underscores the streaming giant's efforts to invade all things digital audio. Continue reading at Advertising Age

[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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Gail Godwin has been writing novels for 50 years. Her latest proves she has no intention of coasting.

“Old Lovegood Girls” is a richly layered novel based on a lifetime of reflection on friendship and storytelling. Continue reading at The Washington Post

[ The Washington Post | 2020-05-05 15:32:45 UTC ]
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Carcanet takes on Little Island Press as new imprint

Manchester-based indie Carcanet Press has joined forces with Little Island Press. Little Island becomes a new imprint of Carcanet, which will develop it as its prose arm. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 15:17:07 UTC ]
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Anna Solomon’s ‘Book of V’ will please fans of ‘The Hours’ with its sprawling take on a biblical tale

Anna Solomon’s retelling of the Purim story entwines the past and present beautifully. Continue reading at The Washington Post

[ The Washington Post | 2020-05-04 13:00:00 UTC ]
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The Power of Perception: Spotlight on John Perkins

A writer advocates for radical transformation in business and in life. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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Make America Sacred Again: Spotlight on Glenn Aparicio Parry

With Original Politics, Nautilus Book Award winner Parry looks to heal divisions and unify the United States. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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BNP Media to Take Most of Its Magazines Digital-Only By August

The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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Rethinking Freud: Spotlight on Jill Hannum and Ines Rieder

An English translation of the biography of one of Freud’s most mysterious patients gives readers an opportunity to reconsider the only essay on female homosexuality by the founder of psychoanalysis. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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Global Connectedness in Trying Times: Spotlight on the Sheikh Zayed Book Award.

The SZBA celebrates literary and cultural achievements in the Arab world. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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