Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
News tagged with: #ad formats

Other news stories related to: "Viewability Trend Takes Spotlight in GQ.com's Latest Revamp"


Agents Highlight Leading Christian Publishing Trends

Literary agents specializing in Christian publishing discuss the latest industry trends, including a growing interest in self-help as well as books geared toward millennials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary agents #growing interest


Colum McCann’s ‘Apeirogon’ takes an elliptical approach to the unending Middle East conflict

The protagonists are two real-life figures who both lost daughters and improbably became friends. Continue reading at The Washington Post

[ The Washington Post | 2020-03-10 16:44:13 UTC ]
More news stories like this | All news stories tagged with: #colum mccann


Jamie Oliver reveals cover for latest cookbook

Jamie Oliver has revealed the cover for his latest cookbook, 7 Ways, which will offer new takes on supermarket staples.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 06:26:08 UTC ]
More news stories like this | All news stories tagged with: #cookbook #jamie oliver #latest cookbook


Heartwood takes on Marco Polo travel guides

Heartwood Publishing is taking over exclusive licensing and distribution rights in the English speaking world for MairDumont’s Marco Polo travel guides. Continue reading at The Bookseller

[ The Bookseller | 2020-03-09 15:50:41 UTC ]
More news stories like this |


Savidge takes up library role for BBC Novels That Shaped Our World

Simon Savidge has left his role at Liverpool Libraries to take charge of logistics for the BBC’s Novels That Shaped Our World libraries events programme. Continue reading at The Bookseller

[ The Bookseller | 2020-03-09 06:33:08 UTC ]
More news stories like this | All news stories tagged with: #libraries #liverpool libraries #bbc novels


Evaristo spotlights 20 Black women writers for International Women's Day

Booker-winning writer Bernardine Evaristo has marked International Women’s Day by curating a top 20 list of recently published Black British writers. Continue reading at The Bookseller

[ The Bookseller | 2020-03-08 03:11:09 UTC ]
More news stories like this | All news stories tagged with: #international women


Cowell, Barr and Hannah to take part in Independent Bookshop Week

Authors including Cressida Cowell, Damian Barr and Sophie Hannah will take part in Independent Bookshop Week (IBW).  Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 23:53:15 UTC ]
More news stories like this | All news stories tagged with: #independent bookshop #sophie hannah #damian barr


Publishers take stock following the cancellation of the London Book Fair

Publishers and agents react to the cancellation of one of publishing’s most significant events and seek new ways to host meetings scheduled for the fair Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 08:52:23 UTC ]
More news stories like this |


HarperCollins Children's Books takes two more from Gregory

HarperCollins Children’s Books has landed two young fiction titles from Philippa Gregory, build on the fairytale world of The Princess Rules. Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 09:19:23 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #fiction titles #harpercollins children #books takes


5 Trends Publishers Should Embrace This Year

One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
More news stories like this | All news stories tagged with: #major areas #continued growth #organic growth #creative ways #editorial guidelines #purchase intent


LBF LATEST: Amazon withdraws as US teams at HarperCollins and Hachette exit fair

Amazon has pulled out of the London Book Fair, as the US businesses of HarperCollins and Hachette have joined Simon & Schuster, Macmillan and Penguin Random House in withdrawing a number of their rights staff from the London Book Fair amid the coronavirus outbreak, adding pressure on the... Continue reading at The Bookseller

[ The Bookseller | 2020-03-01 20:42:21 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #hachette #macmillan #penguin random house #london book fair #coronavirus outbreak


HarperCollins takes three more Pages & Co titles from James

HarperCollins Children’s Books has landed three more titles in Pages & Co, the middle-grade "bookwandering" series from Anna James. Continue reading at The Bookseller

[ The Bookseller | 2020-03-01 17:34:17 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #harpercollins children #harpercollins takes #anna james


CA Freelance Writers “Encouraged” By Latest AB 5 Development

California Assemblywoman Lorena Gonzalez has revealed updates to a proposed amendment that, if passed, would clarify which writers can be considered independent contractors and which must be treated as full-time employees under state statute AB 5, which took effect on January 1. Revealed on... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-28 19:22:11 UTC ]
More news stories like this | All news stories tagged with: #political theater #party lines #two-thirds majority #freelance writer


Austin Kids Take on the Battle of the Books! (shelftalker)

Kids go head to head in a competition inspired by the Texas Lone Star Reading List. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 13:00:55 UTC ]
More news stories like this |


Frances Pinter takes on new role at CEU Press

Publisher Frances Pinter has taken a newly created role as executive chair of the Central European University Press in Budapest, Hungary. Continue reading at The Bookseller

[ The Bookseller | 2020-02-26 08:37:20 UTC ]
More news stories like this | All news stories tagged with: #executive chair #ceu press


Leila Aboulela’s ‘Bird Summons’ takes the traditional road trip novel down a new path

Three Muslim women cast off domestic duties and travel into the Scottish highlands. Continue reading at The Washington Post

[ The Washington Post | 2020-02-25 18:58:35 UTC ]
More news stories like this | All news stories tagged with: #scottish highlands #domestic duties #bird summons #leila aboulela


Leila Aboulela’s ‘Bird Summons’ takes the traditional road trip novel down a new path

Three Muslim women cast off domestic duties and travel into the Scottish highlands. Continue reading at The Washington Post

[ The Washington Post | 2020-02-25 18:58:35 UTC ]
More news stories like this | All news stories tagged with: #scottish highlands #domestic duties #bird summons #leila aboulela


A modest proposal: take VAT off everything

Taking VAT off e-books will push even more customers to Amazon, with little benefit to other retailers: a better solution would be to abolish VAT altogether Continue reading at The Bookseller

[ The Bookseller | 2020-02-25 15:52:00 UTC ]
More news stories like this |


Ebury's Green joins Pan Mac as Mellor takes maternity leave

Ebury fiction publishing director Gillian Green is joining Pan Macmillan on a 12-month maternity leave contract. Continue reading at The Bookseller

[ The Bookseller | 2020-02-25 11:52:38 UTC ]
More news stories like this | All news stories tagged with: #fiction publishing #pan macmillan


Cowell, O'Farrell and Mitchell take to stage at Hachette showcase

Simon Cowell, David Mitchell, Jess Phillips, Maggie O’Farrell and poet Hollie McNish were some of the guest authors spotlighted at Hachette UK’s annual showcase, taking editors on a whistlestop tour of its key publishing across divisions for the year ahead.   Continue reading at The Bookseller

[ The Bookseller | 2020-02-25 00:51:49 UTC ]
More news stories like this | All news stories tagged with: #hachette #year ahead #whistlestop tour #annual showcase #hachette uk #jess phillips #david mitchell #simon cowell