Daily Mirror publisher's Buzzfeed-style website achieves rapid growth thanks to content including its North-o-MeterUsVsTh3m, the Daily Mirror publisher's Buzzfeed-style social content website, has more than doubled its traffic in a month, hitting 7 million unique users in November.Trinity Mirror said that the massive boost – the site hit 3 million unique users in October – was fuelled by catchy content such as the North-o-Meter, an "uncannily accurate online measuring tool" that tests "how northern" users are.More than 3.8 million people have so far played the game; at one point 20,000 were playing at the same time.The publisher said that the "digital humour and entertainment" brand, which soft launched at the end of May, topped 1 million monthly users for the first time in September.Of the 7 million unique users to visit last month, 57% accessed the site from mobiles or tablets and 43% from desktops.Seven in 10 users accessed UsVsTh3m from the UK with the average time on the site of 6 minutes.Only 2% of traffic came from search engines, showing the power of social media and recommendation in driving the site's growth.70% of visits were from the UK. The average time on the site was six minutes. Just 2% of the traffic came from search engines."This is an amazing achievement by the team to have grown so quickly in such a short space of time and shows the importance of experimentation for publishers," said Trinity Mirror digital product developer Malcolm Coles. "Our next... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-02 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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Katie Espiner will begin her role as m.d. of Orion next month, it has been confirmed. Espiner, who is currently at HarperCollins’ imprint The Borough Press, was announced as the new m.d. of Orion earlier this year as part of a shake-up of senior management at the Hachette UK company. She will... Continue reading at The Bookseller
[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
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Sales in the adult book segment rose 2.3% in April over April 2014, according to figures released by the AAP as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Operated by Shibuya Publishing Booksellers, the new Book & Bed capsule hotel in Tokyo 'invites bibliophiles to sleep in the stacks' of an actual bookstore. The post In Japan, a New Bookstore Doubles as a Hotel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-24 00:00:00 UTC ]
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Cloud services continue to grow by leaps and bounds for Amazon.com.The company reported that Amazon Web Services generated $1.8 billion in sales in the second quarter, up about 80 percent from the $1 billion it brought in a year earlier.That helped Amazon achieve a profit of $92 million, a... Continue reading at PC World
[ PC World | 2015-07-24 00:00:00 UTC ]
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First-quarter ebook sales were down 2.5% and 36.6% in the adult and children’s/young adult categories, respectively, according to figures in AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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Cambridge University Press has strengthened its policy to prevent both authors and subscribers being charged for Open Access journal content - so–called "double dipping." The new policy discounts 2016 subscription prices for journals that have received Open Access article processing charges... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm... Continue reading at Advertising Age
[ Advertising Age | 2015-06-23 00:00:00 UTC ]
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A semifinal game of the Maranatha tournament on Friday night between Long Beach Poly and Fairfax produced a summer basketball game to remember. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-20 00:00:00 UTC ]
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Ronald Schild of Germany's MVB discusses how research shows simple metadata fixes, like putting the language of a book in your metadata, can double sales. The post How A Simple Metadata Fix Can Double Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
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Sales in the children’s/young adult category fell 32.1% in February 2015 compared to last February, according to figures released by the AAP as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Magazine aims to ‘demystify’ software by explaining languages such as Java, C++ and Python in an accessible wayBloomberg is dedicating an entire issue of its Businessweek magazine to a 38,000-word essay on computer coding. The double issue has 112 pages and will run on newsstands for two weeks... Continue reading at The Guardian
[ The Guardian | 2015-06-11 00:00:00 UTC ]
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E L James is to release a new version of Fifty Shades of Grey – told from the point of view of Christian Grey. Titled Grey: Fifty Shades of Grey as told by Christian, the book will be published on June 18th – the same day as the fictional character’s birthday. The author announced the news to... Continue reading at The Bookseller
[ The Bookseller | 2015-06-02 00:00:00 UTC ]
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The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading at Digiday
[ Digiday | 2015-05-29 00:00:00 UTC ]
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As news organisations sign up to publish straight to Facebook with Instant Articles, Trinity Mirror’s decision to cull new formats teams shows how social media is changing publishers’ priorities Asked what are my favourite pieces of digital journalism to emerge from newsrooms over the past few... Continue reading at The Guardian
[ The Guardian | 2015-05-17 00:00:00 UTC ]
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Two Allen Lane books have won this year’s annual Wolfson History Prize. National Service: Conscription in Britain, 1945-1963 by Richard Vinen and Ring of Steel: Germany and Austria-Hungary at War, 1914-1918 by Alexander Watson were announced as the winners of the prize at a reception at... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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Online shoppers will find out within a few months whether they will have to pay GST on ebooks, music, games and television services downloaded or streamed from overseas. Continue reading at Stuff
[ Stuff | 2015-05-12 00:00:00 UTC ]
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Sales of adult trade books rose 7.3% in January 2015, compared to January 2014, according to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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