UsVsTh3m more than doubles its traffic in a month to 7m

Daily Mirror publisher's Buzzfeed-style website achieves rapid growth thanks to content including its North-o-MeterUsVsTh3m, the Daily Mirror publisher's Buzzfeed-style social content website, has more than doubled its traffic in a month, hitting 7 million unique users in November.Trinity Mirror said that the massive boost – the site hit 3 million unique users in October – was fuelled by catchy content such as the North-o-Meter, an "uncannily accurate online measuring tool" that tests "how northern" users are.More than 3.8 million people have so far played the game; at one point 20,000 were playing at the same time.The publisher said that the "digital humour and entertainment" brand, which soft launched at the end of May, topped 1 million monthly users for the first time in September.Of the 7 million unique users to visit last month, 57% accessed the site from mobiles or tablets and 43% from desktops.Seven in 10 users accessed UsVsTh3m from the UK with the average time on the site of 6 minutes.Only 2% of traffic came from search engines, showing the power of social media and recommendation in driving the site's growth.70% of visits were from the UK. The average time on the site was six minutes. Just 2% of the traffic came from search engines."This is an amazing achievement by the team to have grown so quickly in such a short space of time and shows the importance of experimentation for publishers," said Trinity Mirror digital product developer Malcolm Coles. "Our next... Continue reading at 'The Guardian'

[ The Guardian | 2013-12-02 00:00:00 UTC ]
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Hive to launch "in the next couple of months"

Written By: Lisa Campbell and Charlotte Williams Publication Date: Thu, 17/03/2011 - 16:06 Gardners is set to launch its Hive.co.uk website within weeks and has 400 retailers signed up, although some indies have expressed mixed views about the initiative. Speaking at the Independent... Continue reading at The Bookseller

[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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Sales of World Book Night titles 'double'

Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Magazine iPad App Launches Slow in First Two Months of 2011

The Association of Magazine Media (MPA) released a study following growth in magazine-created iPad Apps, tracking a decline from previous months’ numbers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-02 00:00:00 UTC ]
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Double nominations for four on IPG shortlists

Written By: Graeme Neill Publication Date: Tue, 01/03/2011 - 08:50 Berg, Faber, Grow Story Grow and Search Press lead the nominations at this year's Independent Publishers Guild awards with two each. Twenty-two publishers have been nominated across eight awards. The winners will be revealed on... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Digital doubles at this year's LBF

Written By: Charlotte Williams Publication Date: Fri, 25/02/2011 - 08:40 Gordon Willoughby, Amazon's director of the Kindle in Europe, is to address London Book Fair's digital conference to be held on the eve of this year's fair. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Double trouble for Borders' gift vouchers

Anger as customers at Borders and Angus & Robertson told they must spend double the amount on their gift certificates at the failed booksellers. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2011-02-18 00:00:00 UTC ]
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Jamie scores double non-fiction number ones

Written By: Philip Stone Publication Date: Tue, 15/02/2011 - 15:59 TV chef Jamie Oliver has achieved the rare feat of topping both the hardback and paperback non-fiction bestseller lists, helping publisher Penguin score number ones across all four of The Bookseller's main bestseller lists—the... Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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British Bookshops to cease trading within a month

Written By: Lisa Campbell Publication Date: Tue, 15/02/2011 - 17:04 All remaining 28 British Bookshops and Stationers stores will shut up shop within a month, unless a last-minute deal can be made with any interested parties. The programme of closure will begin over the next week, with around... Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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E-reader market doubles over Christmas in the UK

Written By: Philip Jones Publication Date: Wed, 09/02/2011 - 14:28 The e-reader market doubled over Christmas, according to statistics given out by the Publishers Association at its annual digital seminar. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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Goldsboro Books to double in size with new shop

Written By: Lisa Campbell Central London independent Goldsboro Books is expanding to a new premises more than double its size. The retailer, is currently based in Cecil Court in a 40 square metre premises. However, at the end of March the store is moving to a new site in the same street that is... Continue reading at The Bookseller

[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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NYT Pay Wall Could Debut Next Month

The New York Times will roll out its much-anticipated digital subscription package, probably next month, according to a report by The Wall Street Journal. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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