UsVsTh3m more than doubles its traffic in a month to 7m

Daily Mirror publisher's Buzzfeed-style website achieves rapid growth thanks to content including its North-o-MeterUsVsTh3m, the Daily Mirror publisher's Buzzfeed-style social content website, has more than doubled its traffic in a month, hitting 7 million unique users in November.Trinity Mirror said that the massive boost – the site hit 3 million unique users in October – was fuelled by catchy content such as the North-o-Meter, an "uncannily accurate online measuring tool" that tests "how northern" users are.More than 3.8 million people have so far played the game; at one point 20,000 were playing at the same time.The publisher said that the "digital humour and entertainment" brand, which soft launched at the end of May, topped 1 million monthly users for the first time in September.Of the 7 million unique users to visit last month, 57% accessed the site from mobiles or tablets and 43% from desktops.Seven in 10 users accessed UsVsTh3m from the UK with the average time on the site of 6 minutes.Only 2% of traffic came from search engines, showing the power of social media and recommendation in driving the site's growth.70% of visits were from the UK. The average time on the site was six minutes. Just 2% of the traffic came from search engines."This is an amazing achievement by the team to have grown so quickly in such a short space of time and shows the importance of experimentation for publishers," said Trinity Mirror digital product developer Malcolm Coles. "Our next... Continue reading at 'The Guardian'

[ The Guardian | 2013-12-02 00:00:00 UTC ]
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[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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[ Engadget | 2012-03-29 00:00:00 UTC ]
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[ Editor & Publisher | 2012-03-19 00:00:00 UTC ]
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[ The New York Times | 2012-03-02 00:00:00 UTC ]
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[ The Bookseller | 2012-02-24 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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[ AllThingsD | 2011-10-06 00:00:00 UTC ]
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