Sales of World Book Night titles 'double'

Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th March, 20,000 people gave away one million books in a bid to boost adult reading and raise the profile of the industry across the UK. Those who applied to be book-givers chose one of 25 selected titles, which included works such as One Day by David Nicholls and Northern Lights by Philip Pullman, and received 48 copies to hand out to strangers or friends. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-03-11 00:00:00 UTC ]

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