Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize. ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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Field & Stream Issue: June Circ: 1.25 million Editor: Anthony Licata Design Director: Sean Johnston Publishing Company: Bonnier There aren’t a lot of magazines that feature “regular people” The post Face Up: Field & Stream appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-14 00:00:00 UTC ]
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Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek
[ AdWeek | 2015-07-13 00:00:00 UTC ]
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Sarah Odedina has made her first acquisitions as children’s publisher at Oneworld imprint Rock the Boat, buying books by Olivia Levez and Nikki Sheehan. Odedina has bought world English rights to The Island by debut novelist Olivia Levez. The book, which will be published in March 2016, is... Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Two fan cultures collide in the new "Doctor Who" trailer that was dropped at Comic Con 2015. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-10 00:00:00 UTC ]
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Launches adventure travel service with trips curated by editors. The post Down East Magazine Will Book Your Next Maine Adventure appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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Bloomsbury Children’s Books has acquired a three-book young fiction series about a pug dog from debut author Laura James. Ellen Holgate, editorial director at Bloomsbury Children’s Books, acquired world rights from Gill McLay at the Bath Literary Agency. The first book, Captain Pug, is about... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
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Scribd has announced to publishers and distributors that it is "making some adjustments, particularly to romance" in its $8.99-per-month ebook subscription service. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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A new ebook co-authored by Wharton professor Kevin Werbach offers ideas for using game elements to engage customers, employees and others. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-06-26 00:00:00 UTC ]
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The U.K.-based company, which sells a customizable children's book directly to consumers, has received a new round of funding and plans to add a new book product. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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Catalonia, which sits in the northeast region of Spain, counts 7 million inhabitants. But, with a population that reads as readily in Spanish as it does in Catalan, local publishers face numerous hurdles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-23 00:00:00 UTC ]
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Abril Educação has acquired Editora Saraiva in a deal that brings together the two largest publishing operations in Brazil. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-22 00:00:00 UTC ]
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Faber editor Katherine Armstrong has picked up two books in a series by US illusionist Andrew Mayne. Armstrong acquired UK and Commonwealth rights, excluding Canada, and pen EU rights in a deal with Meredith Miller and the Trident Media Group. Angel Killer and Name of the Devil follow... Continue reading at The Bookseller
[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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Simon & Schuster UK has acquired a new series by Rachel Renée Russell, author of the Dork Diaries series. The Misadventures of Max Crumbly is about a boy called Max and his dailyups and downs at South Ridge Middle School. After being home-schooled by his grandmother Max begs to go to... Continue reading at The Bookseller
[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans. But here’s the irony: Those that adapt may be hurting themselves wit ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-18 00:00:00 UTC ]
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Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake... Continue reading at Digiday
[ Digiday | 2015-06-18 00:00:00 UTC ]
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A Kindle is no match for the Italian artist and graphic designer's mixed-media tomes.With some books, reading on a screen is virtually the same as on paper. Swipe or turn a page and you'll see words organized into sentences organized into paragraphs organized into chapters. Not so with the work... Continue reading at Fast Company
[ Fast Company | 2015-06-17 00:00:00 UTC ]
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The Authors Guild has outlined some of the "egregious terms" of current contract boilerplates it plans to address in its Fair Contract Initiative, first announced May 28 during BookExpo America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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Artist Jonathan Case shares an exclusive look at the art process for 'The New Deal,' his historical graphic novel due this fall from Dark Horse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Reading charity Book Trust has chosen Nosy Crow’s Open Very Carefully, by Nicola O’Byrne and Nick Bromley, to send to reception-aged children through this year’s Booktime scheme. For Booktime, which is now in its 10th year, Book Trust will send packs with the book, as well as a reading guide,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-11 00:00:00 UTC ]
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