Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize. ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
News tagged with:
#special projects
#ad network
#ad dollars
#special advisor
#hearst magazines
#cream cheese
#anonymous tip
#hearst
After two U.S. women were charged this week with conspiring to build bombs in support of terrorist groups, a U.S. senator wants two publications that include bomb-making instructions deleted from the Internet.Senator Dianne Feinstein, a California Democrat, called for the 44-year-old Anarchist... Continue reading at PC World
[ PC World | 2015-04-03 00:00:00 UTC ]
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#california democrat
#anarchist cookbook
#veteran member
Walker Books UK has snapped up a new picture book series written “in complete collaboration” by writer Philip Ardagh and illustrator Elissa Elwick. Deirdre McDermott, picture book publisher at Walker, acquired the world rights to four books in The Little Adventurers series. Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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#world rights
The Culture Ministers of France, Germany, Italy and Poland have joined together to campaign for the EC to charge the same VAT for ebook sales as print. The post France, Germany, Italy, Poland Call for Lowering VAT on Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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#post france
#ebooks appeared
#poland call
#ebook sales
Oxford University Press has signed a host of book deals in the run-up to the Bologna Book Fair, including titles by Joel Stewart and Roland Chambers. OUP commissioning editor Peter Marley bought world rights Tiny Cops and Robbers, by Stewart, who is an illustrator who has worked with Julia... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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#book deals
#including titles
#julia donaldson
#michael rosen
Olympic cyclist Sir Chris Hoy is writing a children’s series about a boy and his bike with author Joanna Nadin. The Flying Fergus series is about eight-year-old Fergus, who desperately wants a bike for his ninth birthday. The bike he wants is too expensive so he inherits his Dad’s old rusty... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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#ninth birthday
Shropshire County Council is looking at handing all but six of its 22 libraries to community groups, as it seeks to make savings of £1.3m to its library service. The local authority has revealed that it wants volunteer groups to step forwards at 16 libraries, while only six of the largest... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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#community groups
#volunteer groups
#make savings
#library service
#local authority
#step forwards
#mobile service
Scholastic US has acquired a minority stake in Make Believe Ideas (MBI), a UK-based publisher for children aged 0-5, for an undisclosed sum. The companies will showcase a co-branded series – Early Learners ages 0-5 – at the Bologna Book Fair next week and a global English language release is... Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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#minority stake
#uk-based publisher
#interactive books
Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age
[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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#video division
#video games
#past couple
Scholastic will take minority equity stake in MBI and launch a cobranded line of interactive kids ebooks for early learners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-23 00:00:00 UTC ]
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Europe's research universities have called on the academic publishing sector to stop double-dipping when charging researchers and their institutions for subscriptions and fees for processing contributed articles. Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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#double dipping
The French, German, Italian and Polish culture ministers today released a joint statement calling for the European Commission to propose immediately legislation to allow VAT on ebooks to be levied at the same reduced rate as print books. Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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#ebook vat
#reduced rate
#poland call
#european commission
#print books
Spare me your hipster hand-wringing: the only thing new about ‘true crime’ stories is that the people who normally feel themselves above it are now tuning inEveryone wants to think that they are above the baser things in life – special snowflakes who consume the products of Sunday-night HBO and... Continue reading at The Guardian
[ The Guardian | 2015-03-20 00:00:00 UTC ]
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#news media
#final episode
'Writing translated from other languages makes you see things differently,' says UK translator Daniel Hahn who will mine the Bologna Book Fair for gems. The post Why Reading Translated Kids’ Books Makes a Difference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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#things differently
[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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#native advertising
#publishing world
Tinder by Sally Gardner and David Roberts (Orion Children’s Books) is in the running for a double CILIP Carnegie and Kate Greenaway win after appearing on both shortlists, announced today (17th March). The book, which is a reworking of the Tinderbox fairytale, could also be Gardner’s second... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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#sally gardner
#carnegie medal
Marcello Vena discusses the offer Mondadori has made for RCS Libri, which would merge two of Italy's strongest education and trade publishing groups. The post Mondadori and RCS Libri: An Italian Publishing Coup in the Making? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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#rcs libri
With the abundance of comic book movies being made there’s bound to be backlash, but will it be Marvel or DC that pushes us over the edge? The post Who Will Make You Sick of Comic Book Movies, DC or Marvel? appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-03-17 00:00:00 UTC ]
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The Reader’s Guild has signed a long-term licensing agreement to market and publish Reader’s Digest's Condensed Book series as Reader’s Digest Classic Editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-12 00:00:00 UTC ]
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[Sponsored Content] Miami International Airport and HCP/Aboard Publishing takes a cutting-edge approach to engaging travelers while they are en route. The post MIA Connections Makes A Huge Impact In The Travel Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-12 00:00:00 UTC ]
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#huge impact
#travel industry
#en route
Tinder Press has acquired a UK début by Australian author Stephanie Bishop. Publisher Mary-Anne Harrington bought British Commonwealth rights, excluding Australia New Zealand, to The Other Side of the World from Airlie Lawson at Hachette Australia. The novel tells the story of a fractured... Continue reading at The Bookseller
[ The Bookseller | 2015-03-07 00:00:00 UTC ]
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#excluding australia
#hachette australia
#tinder press