Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
News tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #cream cheese #anonymous tip #hearst

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Red Emma’s Offers Free Lunch in Wake of B-more Riots

With schools closed as a result of yesterday's riots, the worker-owned bookstore/coffeehouse has stepped in to make sure kids are safe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
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Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Hesperus: lawyers called in over Jonasson royalties

Hachette Book Group USA and the Swedish writer Jonas Jonasson have engaged lawyers to pursue royalty payments owed to the author by Hesperus Press. Continue reading at The Bookseller

[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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How a Pulitzer-Winning Series Forced South Carolina to Face Its Domestic Violence Problem

From the time its first installment was published, “Til Death Do Us Part,” a powerful series about domestic abuse in South Carolina from the Charleston Post and Courier, seemed destined for Pulitzer Prize contention.   And on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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SoA and HC back call for more diversity in publishing

The Society of Authors has said that a “publishing industry which does not reflect society fails writers, readers and itself”. Nicola Solomon, the organisation’s chief executive, and HarperCollins’ director of people John Athanasiou have backed a new report calling for improved diversity across... Continue reading at The Bookseller

[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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Ig Plans Series on Books That Inspired Writers to Write

We all know how certain books, read at key moments in our lives, remain memorable and influential for years afterward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Playster Streaming Service to Offer Simon & Schuster Ebooks

Playster, a digital multimedia streaming platform, will now sell ebooks from Simon & Schuster on a subscription basis. The post Playster Streaming Service to Offer Simon & Schuster Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-17 00:00:00 UTC ]
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PP Call for Stories: Spanish and Arabic Publishing Markets

Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
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Phoenix Yard to publish colouring book series

Phoenix Yard Books has acquired the world English rights to publish a series of colouring books from Dutch publisher BBNC. The range, which will be launched in May, includes three books for adults - The One and Only Colouring Book For Adults, The Second One and Only Colouring Book For Adults... Continue reading at The Bookseller

[ The Bookseller | 2015-04-11 00:00:00 UTC ]
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Authors call for better communication with publishers

Publishers need to communicate better with authors, pay them more and utilise writers’ skills to market books, but most writers would still choose to be published traditionally, a survey has found. The Do You Love Your Publisher? survey, co-produced by authors Harry Bingham (in the UK) and Jane... Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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Making Digital Proofreading Easier for Illustrated Books, Textbooks

Illustrated books and textbooks, far more than novels, require more effort produce and updated digital tools are necessary to make that process easier. The post Making Digital Proofreading Easier for Illustrated Books, Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-03 00:00:00 UTC ]
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Senator wants bomb-making information removed from the Internet

After two U.S. women were charged this week with conspiring to build bombs in support of terrorist groups, a U.S. senator wants two publications that include bomb-making instructions deleted from the Internet.Senator Dianne Feinstein, a California Democrat, called for the 44-year-old Anarchist... Continue reading at PC World

[ PC World | 2015-04-03 00:00:00 UTC ]
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Walker buys picture book series from Ardagh and Elwick

Walker Books UK has snapped up a new picture book series written “in complete  collaboration” by writer Philip Ardagh and illustrator Elissa Elwick.  Deirdre McDermott, picture book publisher at Walker, acquired the world rights to four books in The Little Adventurers series.  Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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France, Germany, Italy, Poland Call for Lowering VAT on Ebooks

The Culture Ministers of France, Germany, Italy and Poland have joined together to campaign for the EC to charge the same VAT for ebook sales as print. The post France, Germany, Italy, Poland Call for Lowering VAT on Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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OUP makes pre-Bolonga signings

Oxford University Press has signed a host of book deals in the run-up to the Bologna Book Fair, including titles by Joel Stewart and Roland Chambers. OUP commissioning editor Peter Marley bought world rights Tiny Cops and Robbers, by Stewart, who is an illustrator who has worked with Julia... Continue reading at The Bookseller

[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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Olympian Chris Hoy pens children’s series

Olympic cyclist Sir Chris Hoy is writing a children’s series about a boy and his bike with author Joanna Nadin.   The Flying Fergus series is about eight-year-old Fergus, who desperately wants a bike for his ninth birthday. The bike he wants is too expensive so he inherits his Dad’s old rusty... Continue reading at The Bookseller

[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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Shropshire to make 16 libraries volunteer-run

Shropshire County Council is looking at handing all but six of its 22 libraries to community groups, as it seeks to make savings of £1.3m to its library service. The local authority has revealed that it wants volunteer groups to step forwards at 16 libraries, while only six of the largest... Continue reading at The Bookseller

[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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Scholastic acquires stake in UK's Make Believe Ideas

Scholastic US has acquired a minority stake in Make Believe Ideas (MBI), a UK-based publisher for children aged 0-5, for an undisclosed sum.  The companies will showcase a co-branded series – Early Learners ages 0-5 – at the Bologna Book Fair next week and a global English language release is... Continue reading at The Bookseller

[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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Millennial News Site Mic Premieres First Video Series in 2015 Push

Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age

[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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Scholastic Takes Minority Stake in Make Believe Ideas

Scholastic will take minority equity stake in MBI and launch a cobranded line of interactive kids ebooks for early learners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-23 00:00:00 UTC ]
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