Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize. ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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#special projects
#ad network
#ad dollars
#special advisor
#hearst magazines
#cream cheese
#anonymous tip
#hearst
The real-time lyrics feature that Spotify added to its desktop app this past week hasn’t impressed the U.S. karaoke industry. Joseph C Vangieri, the CEO of DigiTrax, has called it “unfair competition for us American ‘Karaoke’ companies.”Lest you think that he has a beef with Spotify, know that... Continue reading at PC World
[ PC World | 2015-03-06 00:00:00 UTC ]
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#unfair competition
#music publishers
#publishing industry
#open letter
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#music world
#led zeppelin
'Wake' centers on the sinking of the British ship the Lusitania in 1915. The book will be released on March 10. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-04 00:00:00 UTC ]
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#upcoming book
Lisa Bruce spent years working on the film, The Theory of Everything, before convincing the author to sell the rights to the original memoir. The post How to Make A Big Bang in Book-to-Film appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-04 00:00:00 UTC ]
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#big bang
Can manga-style versions of classics like ‘Pride and Prejudice’ become the Cliffs Notes of a new generation of readers? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-03 00:00:00 UTC ]
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Authors have called for Public Lending Right (PLR) to be extended to all ebook loans from libraries. Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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#authors call
#public lending
#ebook loans
Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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#native advertising
#native ad
Pan Macmillan has acquired two novels in a debut crime series by journalist Michelle Davies in a three-way auction. Editor Catherine Richards bought UK and Commonwealth rights for the novels from Jane Gregory. The first, Gone Astray, follows Lesley Kinnock and her husband Mack, who win £12m on... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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A book about the evolution of genitals is shortlisted for this year's Diagram Prize for the oddest book title of the year. Continue reading at BBC News
[ BBC News | 2015-02-27 00:00:00 UTC ]
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#diagram prize
Andrew Nurnberg, the British agent who represents Lee, is taking an unusual approach to selling the foreign rights to her forthcoming novel, 'Go Set a Watchman.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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Internet technologies have penetrated into all areas of our life and changed it dramatically. With their help, people are able to implement most of their activities from reading favorite books and newspapers, communicating with each other, playing online games to booking tickets and buying... Continue reading at Betanews
[ Betanews | 2015-02-23 00:00:00 UTC ]
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#operating system
#smart phones
#large companies
Walker Books is marking the 15th anniversary of Anthony Horowitz’s first Alex Rider novel by releasing new editions of the entire series. The publisher has also organised a writing competition with the NLT to mark the anniversary. All 10 books in the spy series, which started with... Continue reading at The Bookseller
[ The Bookseller | 2015-02-19 00:00:00 UTC ]
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#writing competition
#russian roulette
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Gollancz has acquired three new novels from fantasy writer Michael Moorcock, the author’s first full novels in almost 10 years. Commissioning editor Marcus Gipps acquired the rights to the three books, a series beginning with The Whispering Swarm, from Caspian Dennis at Abner Stein on behalf of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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Voltaire’s Treatise on Tolerance is a bestseller again in France 200 years after its publication as people try to understand the Charlie Hebdo murders. The post In the Wake of Tragedy: Voltaire Hits the French Bestseller Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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'The Chronicles of Shannara' will be based on the book series by fantasy writer Terry Brooks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-12 00:00:00 UTC ]
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#book series
Late last week, the United States Copyright Office released a report recommending sweeping reforms to the existing music licensing system, which is a labyrinthine mess of outdated regulations (because most of them were established before the Internet age).Titled “Copyright and the Music... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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#internet age
Orion Children’s Books has acquired a new adventure series by Caroline Lawrence, author of The Roman Mysteries books, set in Roman Britain. Editor Felicity Johnston acquired the world rights to four books, excluding the US and Canada, from Clare Pearson at Eddison Pearson. The series, entitled... Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
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#world rights
#adventure series
#orion children
The first major trade book fair of any new year marks an important date in most publishers' calendars. Things get rolling this year in New Delhi, where one of the year's first international trade publishing shows gets underway on Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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#year marks
Killer Reads, HarperFiction’s new digital-first crime and thriller list, has made its first acquisitions through an open submission process it held last summer. Sarah Hodgson, deputy publishing director and Kate Stephenson, editor, have acquired three new titles from the hundreds of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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#literary agents
PW speaks with the three big winners of the ALA's Youth Media Awards, about what they were doing when the committee placed the call that changed their lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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The Anderson family, which controls 58% of the stock of Books-A-Million, is offering $2.75 a share to acquire all the shares of the bookstore chain that it does not already own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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#buy books-a-million
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#bookstore chain