Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize. ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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#special projects
#ad network
#ad dollars
#special advisor
#hearst magazines
#cream cheese
#anonymous tip
#hearst
Reuters, citing "the unprecedented shift to digital publishing and online news consumption," is making some of its original news content—text, pictures, video and multimedia packages—available for free to publishers, the c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-10 00:00:00 UTC ]
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#digital publishing
Zaffre, an imprint of Bonnier Fiction Publishing, has acquired a new crime series by David Jackson. The series is set in Liverpool and features policeman DS Nathan Cody.The first book in the series is entitled A Tapping at my Door. Zaffre acquired the UK and Commonwealth rights from Oli Munson... Continue reading at The Bookseller
[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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#david jackson
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Nosy Crow has said it has broken the one million sales mark for the first time with its The Rescue Princess series, written by author Paula Harrison and illustrated by Sharon Tancredi. The publisher has sold almost 10,000 copies of the books in the UK through Nielsen BookScan Total Consumer... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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#nosy crow
#vast majority
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Yale University Press will publish the Windham-Campbell Prizes's annual keynote addresses in a new series titled "Why I Write.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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Walker Books has acquired a children’s non-fiction series that helps children explore science, maths, politics and geography through football. The books are written by Alex Bellos and Ben Lyttleton and the first, The Football Academy, will be published in hardback in September 2016. Continue reading at The Bookseller
[ The Bookseller | 2015-06-02 00:00:00 UTC ]
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#walker books
#non-fiction series
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A panel of novelists of forthcoming middle-grade titles, talks the difference between middle grade and YA, the origins of their stories, and life before publication. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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#middle grade
Each fall, religion and spirituality publishers bring out a bounty of books for gift giving, course adoption, and general reading pleasure, as days grow short and life moves indoors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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Although the big two of comics publishing, Marvel and DC Comics, have opted to sit out BEA this year, there will still be plenty of comics publishers dotting the Javits Center floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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#comics publishing
#dc comics
This A–Z listing includes specials available to retailers who place orders at BEA. Many exhibitors are offering free freight and/or extra discount points. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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#place orders
About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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#complete idiot
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HarperCollins has made two appointments to its team in Ireland, with Mary Byrne promoted and Ann-Marie Dolan joining the sales team. Byrne, formerly HarperCollins Children's publicity director, will now become PR director, Ireland, taking responsibility for for the publicity strategy for the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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#harpercollins children
#publicity director
#pr director
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#previously worked
#dubray books
#marketing executive
Book packagers and other publishing professionals gathered for a mid-day panel discussion on May 19 on the topic of successful licensing and branding in children's and young adult media products Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-21 00:00:00 UTC ]
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Although sales and earnings at Bloomsbury were relatively flat for the year ended February 28, 2015 compared to fiscal 2014, the company did make progress in easing its dependence on the “traditional book market,” company chief executive Nigel Newton said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-20 00:00:00 UTC ]
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#strategic goals
Fast-growing millennial publisher Mic has the luxury of starting from scratch with its six-month-old video strategy. That means betting heavily on Facebook. On Tuesday, Mic released the eighth episode of its debut video series, &ldq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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#video series
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As news organisations sign up to publish straight to Facebook with Instant Articles, Trinity Mirror’s decision to cull new formats teams shows how social media is changing publishers’ priorities Asked what are my favourite pieces of digital journalism to emerge from newsrooms over the past few... Continue reading at The Guardian
[ The Guardian | 2015-05-17 00:00:00 UTC ]
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#parliamentary debate
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Pakastani-born Canadian children's book author Rukhsana Khan explains how to leveraging appearances at book fairs for the greatest benefit and impact. The post A Canadian Author’s Adventures in International Book Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-17 00:00:00 UTC ]
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The trade has welcomed a debate over the lack of recognition for illustrators, but Nielsen — the global measurement company that supplies the charts to The Bookseller — has warned that the issue of gathering data is not clear-cut. Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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#gathering data
Jessica Hopper on how she kept her creative dream job—and her family—thriving.In the early '90s, then-ninth-grader Jessica Hopper started putting out a fanzine to write about her favorite bands in Minneapolis. She turned that into assignments for local publications like City Pages, and then... Continue reading at Fast Company
[ Fast Company | 2015-05-15 00:00:00 UTC ]
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Wal-Mart Stores' planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won't be easy.Wal-Mart announced plans yesterday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is... Continue reading at Advertising Age
[ Advertising Age | 2015-05-14 00:00:00 UTC ]
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#streaming video
#wells fargo
#tv shows
#photo storage
#loyalty program