Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize. ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Author CJ Daugherty discusses the release Night School the Web Series based on her bestselling YA novels — the first of its kind in the UK. The post Author C.J. Daugherty on Adapting Book-to-Web Series appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-05 00:00:00 UTC ]
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Love- and Disney-themed titles in the series by Diane Muldrow, which offers life lessons based on the Little Golden Book series, will be published. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-04 00:00:00 UTC ]
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Amazon c.e.o. Jeff Bezos has admitted to making “billions of dollars of failures” at the company, and has said it does not matter. Speaking at Business Insider’s Ignition conference, Bezos also addressed the dispute the online retailer had with Hachette Book Group in the US, which has now been... Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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A little more than two years after Barnes & Noble reached an agreement with Microsoft that created Nook Media, the two companies have terminated the original deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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'The Kindle is trying to reduce friction for reading a whole book, and it’s working,' Amazon CEO Jeff Bezos said at a conference yesterday. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-04 00:00:00 UTC ]
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Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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Orion Children’s Books is increasing its range of early reader titles, with four non-fiction books planned for 2015. The books are all on science or nature and the first, The Deep Dark Sea, is by Tony De Saulles and will be released on the 19th March. The other three books coming out next year... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-26 00:00:00 UTC ]
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UK-based YA author C J Daugherty is creating a web series based her Night School series (Atom). The series of six short films has been written by Daugherty and filmed by Trailermade Films, who make also produce the author’s book trailers. Continue reading at The Bookseller
[ The Bookseller | 2014-11-21 00:00:00 UTC ]
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Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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Sam Missingham explains how HarperCollins UK's recent Virtual Sci-fi Festival leveraged new platforms to connect backlist authors with new readers. The post Virtual Sci-Fi Book Festival Makes Backlist Sexy Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
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Terms of Service ingeniously harnesses the power of comics to keep readers engaged.Terms of Service is a newly published digital graphic novel from Al Jazeera that explores the turbulent relationship technology users today have with services provided by big data companies.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-17 00:00:00 UTC ]
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Penguin Press is launching a new series of books about Britain’s kings and queens. The 45 books in the Penguin Monarchs series will be released in groups of five over the next four years, with the first batch published on 4th December (£10.99 hardbacks). Penguin has brought together some of... Continue reading at The Bookseller
[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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The author of The Gruffalo earned more than JK Rowling and Dan Brown in UK, making her the fourth biggest-selling writer in British historyA dancing chorus of giants and snails, witches and Gruffalos have propelled Julia Donaldson into uncharted territory, as the former childrens laureate... Continue reading at The Guardian
[ The Guardian | 2014-11-14 00:00:00 UTC ]
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Well, that was anticlimactic. Online retail titan Amazon and the publisher Hachette have been sniping at each other for months because they couldn't see eye to eye on how much ebooks should cost (and how much revenue Amazon should get off of them).... Continue reading at Engadget
[ Engadget | 2014-11-13 00:00:00 UTC ]
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Following the appointment of Sabrina McCarthy as senior v-p, group sales at Perseus Books, part of CEO David Steinberger's restructuring efforts, the publisher announced further reorganization to its sales division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Authors James Dawson, Damian Barr and Matt Cain are listed in the Independent on Sunday’s Rainbow list of the top 101 LGBT people, published yesterday (9th November). Both Cain and Dawson are new entries this year, with Cain taking the number 62 spot and Dawson coming in at 82. Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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Prize-winning fiction set in 11th century and using innovative language gains critical success after rejection by mainstream publishersOf the 120 reader reviews on Amazon for Paul Kingsnorths debut novel The Wake, most are either adoring five stars hailing one of the most unexpectedly exciting... Continue reading at The Guardian
[ The Guardian | 2014-11-09 00:00:00 UTC ]
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