Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools on Wednesday to give publishers a better shot at making sure people on Facebook see their stories.One tool lets publishers target their Facebook posts at a subset of their fans interested in certain topics. Another lets publishers put an expiration date on their posts so that timely stories like "What time does the Super Bowl start?" don't pop up in people's feeds a week after the big game. And a third tool serves as a backup for publishers who might not be aware a story has struck a social chord. Called Smart Publishing, it identifies a story that a lot of people are linking to on Facebook and, for publishers who opt-in, then posts it in the news feeds of people who like that publisher's Facebook page. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with:
#news feeds
#recent efforts
#latest move
#expiration date
Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#expiration date
#latest move
#recent efforts
#news feeds
Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#size fits
Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek
[ AdWeek | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday reported
#including buzzfeed
#publishing partners
#organic posts
#facebook confirmed
#test group
Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile readers
#data today
#direct traffic
#post-facebook era
A majority of top publishers continue to post live videos to Facebook each month, according to data from Socialbakers. The post Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
More news stories like this |
Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#facebook traffic
Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year earlier
#post google
#digital revenue
In this special Digiday guide, Digiday editors and reporters walk you through what to expect in the post-Facebook era. The post Download: The publisher’s survival guide for the post-Facebook era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post-facebook era
#survival guide
#post download
#digiday editors
Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook. The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monetizing content
#facebook video
#digiday research
In this week’s Rundown, publishers of all stripes are coming to grips with Facebook’s major news feed changes. The post The Rundown: Publishing in a post-Facebook world appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post-facebook world
Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. The post ‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long run
#good thing
#watershed moment
Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reach audiences
#media partners
#thursday evening
#video posts
#media companies
In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform. The post 2018 will be the year Facebook makes nice with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year ahead
#publishers appeared
According to publishing sources, the original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away by the end of the year. The post Facebook plans to stop paying publishers to make news feed videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook plans
Facebook confirmed that it is testing a way for publishers to add a "breaking news" label to their posts. The Next Web director of social media Matt Navarra shared a screenshot of the feature via tweet: NEW: Facebook working on a 'Breaking News' tag for news publishers Pages?... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#breaking news
#facebook confirmed
Antsy publishers are starting to fear for their position within Facebook's powerful News Feed, now that tests have begun pushing their posts to an alternate timeline.On Monday, Facebook acknowledged it was testing a version of the social network overseas where publishers' articles appear in a... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-mailed statement
#dedicated space
#separate feeds
#sponsored post
This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#viral video
#facebook video
#millennial moms
Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static... Continue reading at Advertising Age
[ Advertising Age | 2017-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video content
#post video
“They’re our competitors. They’re an existential threat.” The post UK publisher on Facebook: ‘They hire nice people to placate us’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#existential threat
#uk publisher
Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#serving ads
#billion people
#wenner media
#rolling stone
#audience network