Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize. ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek
[ AdWeek | 2015-12-10 00:00:00 UTC ]
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The book trade must "work together" to navigate potential disadvantages of ebook lending, the chief executive of the Booksellers Association, Tim Godfray, has said. Continue reading at The Bookseller
[ The Bookseller | 2015-12-10 00:00:00 UTC ]
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Nonesuch Books & Cards, along with its second location in South Portland, have sold 1,000 copies of the Swedish paperback, making the novel the store's top seller since its May release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
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Finch Books, a new YA imprint of the Totally Entwined Group, has signed a three-book deal with Lady Victoria Hervey. Continue reading at The Bookseller
[ The Bookseller | 2015-12-08 00:00:00 UTC ]
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A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time... Continue reading at AdWeek
[ AdWeek | 2015-12-08 00:00:00 UTC ]
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President Obama vowed Saturday that investigators would "get to the bottom" of the San Bernardino massacre as new details emerged about the woman at the center of the terrorism investigation. One of the two assailants, Tashfeen Malik, pledged allegiance to an Islamic State leader in a Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-06 00:00:00 UTC ]
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Mitzi Angel has acquired a biography of eight women who worked in Mecklenburgh Square, London, during the interwar period as her first acquisition for Faber. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Nosy Crow has acquired a middle-grade fantasy series with a “feminist twist” by Ellen Renner. Continue reading at The Bookseller
[ The Bookseller | 2015-11-28 00:00:00 UTC ]
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Hemingway's celebration of Paris in the 1920s, A Moveable Feast, has hit the top of the French bestseller lists following this month's terror attacks. The post In the Wake of Terror, Hemingway’s “A Moveable Feat” Hits #1 in Paris appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-28 00:00:00 UTC ]
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James Dawson has spoken of his frustration that a group of parents in Alaska are trying to get his non-fiction YA title This Book is Gay banned from the local library, saying there are some “hate-filled people in this world”. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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So you’re in the market for a new iPad. Excellent choice—I couldn’t live without mine. It’s my companion when I’m catching up on news and email in the morning over tea, reading a comic book in the evening to unwind, or watching a movie while traveling on a plane. But these days, picking an iPad... Continue reading at PC World
[ PC World | 2015-11-23 00:00:00 UTC ]
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Key festive titles from publishers are now on bookshop shelves, including a number of new titles from big-name authors. Continue reading at The Bookseller
[ The Bookseller | 2015-11-23 00:00:00 UTC ]
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As phones grow to become an overwhelming majority of traffic, content has become increasingly aimed at playing the numbers gameThe internet was meant to be an amazing engine for invention and diversification in media. With the barriers to entry toppling, anybody could become a publisher, and,... Continue reading at The Guardian
[ The Guardian | 2015-11-21 00:00:00 UTC ]
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Does reading self-help books make a reader more stressed out and depressed – or are stressed, depressed people simply more likely to read self-help books? A study suggests either could be true. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-11-20 00:00:00 UTC ]
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Facebook wants to help ease the burn of a breakup.The social media giant introduced new tools Thursday on its mobile app to help users see less of their exes.Now when you change your relationship status to “single,” Facebook will ask if you want to “take a break” from seeing pictures and posts... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-20 00:00:00 UTC ]
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#mobile app
Major imprints ‘confident’ they can meet schools minister Nick Gibb’s challenge to inspire children with sets of canonical novels at ‘minimal cost’Classic novels such as Great Expectations, Pride and Prejudice and Jane Eyre should be available in secondary schools for all pupils to read,... Continue reading at The Guardian
[ The Guardian | 2015-11-19 00:00:00 UTC ]
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There is a tale told in the annals of the superhero casting history books that Christopher Reeve won the role of Superman not with bold, overstated moments of Kryptonian super-strength, but with the simple act of removing his glasses. Continue reading at Stuff
[ Stuff | 2015-11-17 00:00:00 UTC ]
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Constable has acquired three new crime titles from E V Harte, the pseudonym of Daisy Waugh. Continue reading at The Bookseller
[ The Bookseller | 2015-11-17 00:00:00 UTC ]
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Norwegian Wood, a lavishly illustrated how-to guide for chopping, stacking and burning, sets book charts on fire and cuts Jamie Oliver down to sizeA practical guide to chopping, stacking and burning wood the Norwegian way, detailing everything from the drying time of a birch tree felled in... Continue reading at The Guardian
[ The Guardian | 2015-11-16 00:00:00 UTC ]
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Pan Macmillan has acquired the Dales Detective series by Julia Chapman following a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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