Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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'Creepy' retelling of a nineteenth century crime to Tinder Press

Tinder Press has acquired a debut novel and "haunting" retelling of the Lizzie Borden story by Sarah Schmidt. Continue reading at The Bookseller

[ The Bookseller | 2016-03-05 00:00:00 UTC ]
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Beard and Shapiro make PEN Hessell-Tiltman Prize shortlist

Mary Beard and James Shapiro are among the authors who have made the English PEN Hessell-Tiltman Prize for History shortlist.  Continue reading at The Bookseller

[ The Bookseller | 2016-03-04 00:00:00 UTC ]
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Second Book Added to DC Super Hero Girls Graphic Novel Series

Demand for DC’s Super Hero Girls line has been so high the publisher is adding a second book to the program months before the first book in the series even publishes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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Movie Alert: 'The Divergent Series – Allegiant'

'The Divergent Series: Ascendant,' the third installment in Veronica Roth's YA series hits movie theaters on March 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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Adobe Has a New Way to Make Mobile Apps

BARCELONA, Spain—Adobe is trying to make it easier for companies to quickly make mobile apps with visually appealing content by combining and expanding two existing services. The San Jose, California-based company's new Adobe Experience Manager Mobile merges Adobe's existing Mobile Digital... Continue reading at AdWeek

[ AdWeek | 2016-02-22 00:00:00 UTC ]
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Pushkin to partner with London Library for new series

Pushkin Press is partnering with literary institution The London Library to produce a series of "beautifully designed" books containing material from authors such as Lewis Carroll, E M Forster and Virginia Woolf. Continue reading at The Bookseller

[ The Bookseller | 2016-02-19 00:00:00 UTC ]
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Tasting Table is looking beyond Facebook to make money off video

Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday

[ Digiday | 2016-02-18 00:00:00 UTC ]
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IPA calls for immediate release of arrested Bangladeshi publisher

The International Publishers Association has called for the immediate release and protection of a 73-year-old publisher arrested in Dhaka, Bangladesh on the grounds that he had launched a book deemed offensive to Islam. Continue reading at The Bookseller

[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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Colouring-in card series from Cardooo

Greeting card company, Cardooo, is to release a range of “beautifully illustrated” colouring-in cards for adults. Continue reading at The Bookseller

[ The Bookseller | 2016-02-11 00:00:00 UTC ]
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Ferrante's Neapolitan quartet to be Italian TV series

Elena Ferrante's hit Neapolitan quartet is to be adapted into an eight-part Italian language TV series. Continue reading at The Bookseller

[ The Bookseller | 2016-02-10 00:00:00 UTC ]
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Transworld signs 'gritty' crime series set in Bradford

Transworld has bought a debut thriller series by A. A. Dhand, promising "to do for Bradford what ‘The Wire’ has done for Baltimore". Continue reading at The Bookseller

[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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HarperCollins launches '4th Shorts' series

HarperCollins imprint 4th Estate has launched a new short story series, 4th Shorts, which is intended to “introduce curious readers to 4th Estate’s rich back catalogue on an easily digestible scale.” Continue reading at The Bookseller

[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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St. Mark’s Bookshop Could Close on Wednesday

A default judgment in a case filed by Baker & Taylor against the troubled East Village New York bookstore could force an auction of everything in the store. It has already put a restraining order on the store's checking account. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-08 00:00:00 UTC ]
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DK launches braille series for children

DK, a division of Penguin Random House UK, will next month launch a series of braille books for children. Continue reading at The Bookseller

[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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BitLit and Shelfie at Three Years: Cold Calling From Canada

After three years of cold calls to publishers, BitLit has found traction with ebook bundling and expanded into audiobooks with distributor Findaway. The post BitLit and Shelfie at Three Years: Cold Calling From Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-03 00:00:00 UTC ]
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Authors call on governments to resettle more Syrian refugees

Victoria Hislop, Caitlin Moran, Mark Haddon and Tracy Chevalier have called on wealthy governments to resettle more Syrian refugees as Waterstones hits its £1m Buy Books for Syria fundraising target. Continue reading at The Bookseller

[ The Bookseller | 2016-02-03 00:00:00 UTC ]
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EXCLUSIVE: Curalate raises huge Series C round

Curalate, the image monetization software provider based in Center City, just tacked on $27.5 million more in venture funding through a Series C round. Local firm First Round Capital joined the round, which was led by NEA in Silicon Valley. Curalate is now backed by more than $40 million as it... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-02-03 00:00:00 UTC ]
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Selberg pens vlogging fiction series for MCB

Ingrid Selberg, the former m.d. of Simon & Schuster’s Children’s Division, is teaming up with Emma Young to write a middle-grade fiction series about vloggers for Macmillan Children’s Books. Continue reading at The Bookseller

[ The Bookseller | 2016-02-02 00:00:00 UTC ]
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Kaite Welsh pens 'feminist' Victorian crime series

Headline has acquired a "feminist" Victorian crime series by journalist Kaite Welsh, about a "trailblazing" female doctor-turned-detective. Continue reading at The Bookseller

[ The Bookseller | 2016-02-02 00:00:00 UTC ]
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At Authors United Event, a Call to Bust Amazon 'Monopoly'

If Amazon’s business practices continue unchecked the result could be a “nuclear winter” for book publishing, said Smashwords founder Mark Coker during a Jan. 27 event called Amazon’s Book Monopoly—A Threat to Freedom of Expression? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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