Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize. ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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#hearst magazines
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In the age of Facebook, new publishers have thrived when it comes to building traffic quickly. More difficult, however, has been building brands. Facebook has excelled at getting people to be loyal to Facebook, not the publishers on its platform. As a result, many publishers are trying out ways... Continue reading at Digiday
[ Digiday | 2016-01-25 00:00:00 UTC ]
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#coming back
#home page
Elizabeth McKenzie, author of 'The Portable Veblen,' talks to her editor, Ed Park, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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Tim Godfray, chief executive of The Booksellers Association, has written to the foreign secretary, asking that the government "thoroughly investigates all the facts" relating to the disappearances of missing Hong Kong booksellers, who include British passport-holder Lee Bo. Continue reading at The Bookseller
[ The Bookseller | 2016-01-21 00:00:00 UTC ]
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The Chinese government has broken its silence on the disappearance of five Hong Kong booksellers widely suspected of being detained by the authorities over the publication of controversial books critical of China's elite. Continue reading at The Bookseller
[ The Bookseller | 2016-01-19 00:00:00 UTC ]
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Exclusive Books has redesigned its flagship Johannesburg store, with the result breaking “the shackles and restraints of the chain-store mentality” in order to make books “sexy” again. Continue reading at The Bookseller
[ The Bookseller | 2016-01-16 00:00:00 UTC ]
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#exclusive books
User experience is about empathy for the end user, Barbarian Group's Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor. The post... Continue reading at Digiday
[ Digiday | 2016-01-15 00:00:00 UTC ]
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Joanne Harris and Linda Grant among signatories of letter saying authors have been giving services for free for too longThe fight to ensure literary festivals pay authors appearing at their events has gained momentum after a number of prominent writers, including Linda Grant, Denisa Mina, Joanne... Continue reading at The Guardian
[ The Guardian | 2016-01-15 00:00:00 UTC ]
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St. Martin's Press plans a worldwide marketing push on TV, radio, print and online for the release of the final two titles in Jeffrey Archer's Clifton Chronicle Series, beginning with 'Cometh the Hour' in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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PW spoke with the three big winners of the ALA's 2016 Youth Media Awards, about what they were doing when the committee called. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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How do you like 2016 so far? Not that long ago, in a #FutureChat not that far away, we asked you what you considered to have been the high points of 2015 for publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-01-09 00:00:00 UTC ]
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##futurechat today
Skegness’s Jolly Fisherman image used before seeking permission on the cover of Bryson’s bestselling travelogue The Road to Little DribblingSkegness’s Jolly Fisherman, he of the beaming smile and rotund belly, might be a little less cheerful after it emerged that his image was used without... Continue reading at The Guardian
[ The Guardian | 2016-01-08 00:00:00 UTC ]
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The biggest deals in the publishing industry happened in the professional and education markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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#biggest deals
Donna Douglas: American actress known for playing Elly May Clampett in nine seasons of the 60s sitcom The Beverly Hillbillies. When the series finished, she became a real estate agent, gospel singer and children's book author. Died January 1, from pancreatic cancer, aged 81. Continue reading at Stuff
[ Stuff | 2016-01-06 00:00:00 UTC ]
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Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at AdWeek
[ AdWeek | 2016-01-05 00:00:00 UTC ]
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#scott donaton
New Year’s weekend will be generally quiet as far as openings go — though the museums will all be doing their thing, with some terrific shows ongoing. But the art world gets cooking again early next week with the opening of a film festival at the Hammer Museum and a show at LACE that examines the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-01 00:00:00 UTC ]
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#film series
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Max Porter's debut Grief is the Thing with Feathers (Faber), Man Booker winner A Brief History of Seven Killings (Oneworld) by Marlon James and Elena Ferrante's Neopolitan quartet (Europa) are among the titles highlighted by publishers as books that made their year, or that they wish they had... Continue reading at The Bookseller
[ The Bookseller | 2015-12-22 00:00:00 UTC ]
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The biggest revenue upsides are coming from a variety of sources. Guess which one isn’t on the list. The post The Highest-Growth Revenue Streams for Magazine Media in 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-18 00:00:00 UTC ]
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#magazine media
Say what you will about Bill O’Reilly, but he knows what the public wants. This is a guy who hosts a highly rated cable news program and wrote a first novel in which a fiendish stalker murders a man with an iced-tea spoon on Page 6. Nowhere is O’Reilly’s canniness more evident than in the... Continue reading at Slate
[ Slate | 2015-12-17 00:00:00 UTC ]
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#killing jesus
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Sophomore Spencer Freedman made seven three-pointers and finished with 24 points in Mater Dei's 78-46 win over Long Beach Wilson in the North Orange County tournament. Mater Dei improved to 8-0. Ayala stayed unbeaten with an 81-43 win over Paramount. Servite defeated El Modena, 73-35. Pearson... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-16 00:00:00 UTC ]
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#mater dei
Authors, agents and publishers have praised the increase in the number of books with lesbian, gay, bisexual and transgender (LGBT) and mental health themes in 2015, but added that more needs to be done in terms of publishing BAME (black, Asian and minority ethnic) authors and books that feature... Continue reading at The Bookseller
[ The Bookseller | 2015-12-14 00:00:00 UTC ]
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#bame authors
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#feature characters