For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company is announcing James Collier as its first CRO. His responsibilities include explaining to the rest of the digital publishing ecosystem how the Shine's technology works. More importantly, he's charged with launching a tool this fall aimed at brand marketers that's sure to raise eyebrows. Collier will help Shine debut a piece of technology brands will pay to use to guarantee their ads are seen in nonfraudulent sites and apps. Shine's technology blocks ads at the carrier level, which requires consumers to opt in to a program to receive ads. The ad blocker already has deals with carriers including Caribbean telco Digicel and Three Group that automatically wipes out ads unless someone chooses to see them. Such carriers' networks represent a consumer base of 100 million phone subscribers and the company is in talks with other carriers that it claims will give it a reach between 500 and 800 million subscribers. Unlike the technology other ad-blocking companies like AdBlock Plus power, brands and agencies—not publishers—will pay Shine to use the product. Collier was mum on specific details about how advertisers will pay Shine but said the tool is aimed at wiping out fraudulent and bogus... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-14 00:00:00 UTC ]
News tagged with:
#stark difference
#building bridges
It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News
[ ABC News | 2021-04-13 20:52:43 UTC ]
More news stories like this | News stories tagged with:
#nielsen company
#television networks
#nielsen
There are over 200 books published this spring alone by British writers of colour, and 400-plus when including writers of colour from around the globe. Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 04:13:16 UTC ]
More news stories like this | News stories tagged with:
#british writers
10 swoon-worthy bookstore pins that'll show off your nerd cred -- and make you want to hit your local indie ASAP. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2021-03-30 10:38:00 UTC ]
More news stories like this | News stories tagged with:
#ll show
#bookstore
Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#digital publishers
While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:03:16 UTC ]
More news stories like this | News stories tagged with:
#major boost
#publishing industry
Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | News stories tagged with:
#digital content
Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with:
#context matters
#user experience
#premium publisher
Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with:
#all-star cast
#prh audio
#audiobook adaptations
#audiobook
Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#first-party data
#hearst magazines
#hearst
Didion’s writing has often revealed what was previously hidden, parsed what was unconscious. Continue reading at The Washington Post
[ The Washington Post | 2021-02-09 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#joan didion
Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading choices
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 12:24:33 UTC ]
More news stories like this | News stories tagged with:
#jk rowling
#albert camus
#scott fitzgerald
#george orwell
Children’s book podcast and radio show "Down the Rabbit Hole" is starting 2021 with a new presenting and production team, including author Sam Sedgman, Scholastic's Hannah Love, Little Tiger's Charlie Morris and The Bookseller's Caroline Carpenter. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 02:08:20 UTC ]
More news stories like this | News stories tagged with:
#book podcast
#rabbit hole
#radio show
#production team
#caroline carpenter
#children’s book
#children's book
News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian
[ The Guardian | 2021-01-25 21:19:03 UTC ]
More news stories like this | News stories tagged with:
#sixth installment
#transphobic views
#jk rowling
#harry potter
Chair of Virago Lennie Goodings is presenting a radio programme about legendary editor Max Perkins and editor relationships today for BBC Radio 4, with guests including Sarah Churchwell, Emma Paterson, Colm Toibin and Linda Grant. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 02:43:10 UTC ]
More news stories like this | News stories tagged with:
#emma paterson
#colm toibin
#linda grant
Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#mind appeared
#digital publishers
Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#general public
#news publisher
David F. Walker and Marcus Kwame Anderson’s graphic novel The Black Panther Party may be the first introduction to the revolutionary party for some. For others, it will provide additional context to the history. The graphic novel spans from the founding of the party by Huey P. Newton and Bobby... Continue reading at Electric Literature
[ Electric Literature | 2021-01-19 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#electric literature
#graphic novel