This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company is announcing James Collier as its first CRO. His responsibilities include explaining to the rest of the digital publishing ecosystem how the Shine's technology works. More importantly, he's charged with launching a tool this fall aimed at brand marketers that's sure to raise eyebrows. Collier will help Shine debut a piece of technology brands will pay to use to guarantee their ads are seen in nonfraudulent sites and apps. Shine's technology blocks ads at the carrier level, which requires consumers to opt in to a program to receive ads. The ad blocker already has deals with carriers including Caribbean telco Digicel and Three Group that automatically wipes out ads unless someone chooses to see them. Such carriers' networks represent a consumer base of 100 million phone subscribers and the company is in talks with other carriers that it claims will give it a reach between 500 and 800 million subscribers. Unlike the technology other ad-blocking companies like AdBlock Plus power, brands and agencies—not publishers—will pay Shine to use the product. Collier was mum on specific details about how advertisers will pay Shine but said the tool is aimed at wiping out fraudulent and bogus... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-14 00:00:00 UTC ]
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Bertelsmann, HarperCollins Show Interest in S&S

In an interview with the 'Financial Times,' Thomas Rabe, chief executive at Penguin Random House's parent company, Bertelsmann, said he was interested in buying Simon & Schuster. Meanwhile, sources confirmed that, at a recent town hall meeting, HarperCollins CEO Brian Murray said HC was also... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Ayad Akhtar’s play ‘Disgraced’ won a Pulitzer Prize. Now ‘Homeland Elegies’ shows what that success cost him.

Akhtar has crafted a phenomenal coalescence of memoir, fiction, history and cultural analysis. Continue reading at The Washington Post

[ The Washington Post | 2020-08-31 10:55:09 UTC ]
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Al Sharpton to Open Fall Regional Trade Show Season

For the first time, all eight regional bookseller associations are sponsoring a national kickoff to the fall shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-27 04:00:00 UTC ]
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Writers Against Trump wants to mobilize the literary community in advance of the election.

With voter registration deadlines approaching and misinformation around voter fraud spreading, a newly-formed coalition of writers is volunteering their time to defeat Donald Trump in the presidential election this fall. The group, Writers Against Trump—whose initial members include Paul Auster,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-25 17:07:21 UTC ]
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The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
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June Book Sales Show Improvement

Following steep declines in April and May, sales fell a relatively modest 4.1% in June compared to a year ago at publishers that report to AAP's StatShot program. June sales were up in the trade categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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Bertrams has just £600k to pay £25m debts, statement shows

The collapsed wholesaler Bertrams has just £600,000 to pay debts to publishers, a “statement of affairs” published on Companies House this week shows. The statement reveals 2,500 trade creditors are owed a total of £25m. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 10:05:03 UTC ]
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15+ Library Stickers To Show Your Love of That Special Place

When you love libraries and love stickers, you best swag up with these library stickers. Continue reading at Book Riot

[ Book Riot | 2020-08-12 10:32:00 UTC ]
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HBO Max Expands Originals With Ridley Scott Sci-Fi Series, Selena Gomez Cooking Show

NBCUniversal's streaming service Peacock has an original science fiction series, Brave New World. Netflix is prepping Away, an upcoming sci-fi drama following a group of astronauts on a journey to Mars. Now, HBO Max has announced the premiere date of its own ambitious sci-fi show. Raised by... Continue reading at AdWeek

[ AdWeek | 2020-08-05 21:37:25 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
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Italian book market shows signs of recovery

The Italian book market is on the road to recovery, according to fresh figures from the Italian Publishers Association (AIE), which state that its book trade's year-on-year revenue losses almost halved in the space of a few months, improving from –20% in April to –11% in July. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 17:19:03 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek

[ AdWeek | 2020-07-22 14:00:38 UTC ]
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BA Conference and Gardners Trade Show postponed to 2021

The annual Booksellers Association Conference and Gardners Trade Show is to be postponed until spring 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 12:00:16 UTC ]
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While offensive TV shows get pulled, problematic books are still inspiring debate and conversation

A look at how people have engaged with “Huck Finn” and “Uncle Tom’s Cabin” over time offers a snapshot of who we were and are. Continue reading at The Washington Post

[ The Washington Post | 2020-07-03 10:00:00 UTC ]
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3BlackDot Announces 2 New Shows at NewFronts Debut

Gaming took center stage at the 2020 Digital Content NewFronts today. 3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its far reach and various functions. The entertainment studio... Continue reading at AdWeek

[ AdWeek | 2020-06-26 18:17:46 UTC ]
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