For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company is announcing James Collier as its first CRO. His responsibilities include explaining to the rest of the digital publishing ecosystem how the Shine's technology works. More importantly, he's charged with launching a tool this fall aimed at brand marketers that's sure to raise eyebrows. Collier will help Shine debut a piece of technology brands will pay to use to guarantee their ads are seen in nonfraudulent sites and apps. Shine's technology blocks ads at the carrier level, which requires consumers to opt in to a program to receive ads. The ad blocker already has deals with carriers including Caribbean telco Digicel and Three Group that automatically wipes out ads unless someone chooses to see them. Such carriers' networks represent a consumer base of 100 million phone subscribers and the company is in talks with other carriers that it claims will give it a reach between 500 and 800 million subscribers. Unlike the technology other ad-blocking companies like AdBlock Plus power, brands and agencies—not publishers—will pay Shine to use the product. Collier was mum on specific details about how advertisers will pay Shine but said the tool is aimed at wiping out fraudulent and bogus... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian
[ The Guardian | 2021-12-05 10:00:51 UTC ]
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Marc Myers’s oral history looks at the explosion of rock concerts over four decades. Continue reading at The Washington Post
[ The Washington Post | 2021-12-01 12:00:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Disney held its first-ever Disney+ Day on Friday, and wouldn’t you know it, new content from Marvel Studios dominated the slate, with the company announcing or providing updates on 12 different live-action and animated shows. You can see an early look at footage from some of the upcoming shows... Continue reading at Engadget
[ Engadget | 2021-11-12 18:47:14 UTC ]
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Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age
[ Advertising Age | 2021-11-10 10:15:00 UTC ]
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New polling from the Publishers Association (PA) has revealed 61% of respondents feel proud when a UK book has global success, as the organisation continues to urge against copyright changes. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 22:10:30 UTC ]
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I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
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The Centre for Literacy in Primary Education welcomes steep increase in representation, but warns there are ‘no quick fixes’The proportion of children’s books featuring a minority ethnic character has almost quadrupled in the last four years, according to a new survey – but researchers say “we... Continue reading at The Guardian
[ The Guardian | 2021-11-04 14:36:37 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Oxford University Press (OUP) has published a global report on the digital divide in education, following the shift to online learning during the pandemic, which reveals disadvantaged students have been "significantly affected". Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 04:47:23 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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This post keeps spoilers to the bare minimum since the show will not air until October 28th.While Star Trek certainly has its share of young fans, it’s never been specifically for the kids. Sure, there was the animated show back in the ‘70s, but that was basically a continuation of the original... Continue reading at Engadget
[ Engadget | 2021-10-11 18:30:49 UTC ]
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The Mountains & Plains Independent Booksellers Assocation's annual trade show, its first in-person gathering since 2019 was a celebration of a community's resilience, as new booksellers were welcomed to the gathering. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Women in espionage take center stage in “Red Widow,” “The Targeter,” “Life Undercover” and more. Continue reading at The Washington Post
[ The Washington Post | 2021-10-06 14:00:00 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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