This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company is announcing James Collier as its first CRO. His responsibilities include explaining to the rest of the digital publishing ecosystem how the Shine's technology works. More importantly, he's charged with launching a tool this fall aimed at brand marketers that's sure to raise eyebrows. Collier will help Shine debut a piece of technology brands will pay to use to guarantee their ads are seen in nonfraudulent sites and apps. Shine's technology blocks ads at the carrier level, which requires consumers to opt in to a program to receive ads. The ad blocker already has deals with carriers including Caribbean telco Digicel and Three Group that automatically wipes out ads unless someone chooses to see them. Such carriers' networks represent a consumer base of 100 million phone subscribers and the company is in talks with other carriers that it claims will give it a reach between 500 and 800 million subscribers. Unlike the technology other ad-blocking companies like AdBlock Plus power, brands and agencies—not publishers—will pay Shine to use the product. Collier was mum on specific details about how advertisers will pay Shine but said the tool is aimed at wiping out fraudulent and bogus... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-14 00:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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Just 0.7% of GCSE English Lit students study writers of colour, PRH research shows

Research commissioned by Penguin Random House has revealed only 0.7% of English Literature GCSE students in England study a book by a writer of colour while only 7% study a book by a woman. Continue reading at The Bookseller

[ The Bookseller | 2021-06-28 22:57:04 UTC ]
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Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience

Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-22 04:01:00 UTC ]
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Walking was freedom in lockdown. Three books show us why it’s so much more.

The science of walking shows us why we should never take it for granted. It’s not just good for your glutes. Continue reading at The Washington Post

[ The Washington Post | 2021-06-05 12:00:00 UTC ]
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U.S. Book Show: The Best of the Keynotes

The U.S. Book Show featured keynote speeches and discussions with authors of upcoming high-profile titles. Here are the highlights from their comments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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U.S. Book Show: Key Findings from Project Panorama's 'Immersive Media & Books 2020' Report

Professors Rachel Noorda and Kathi Inman Berens offer a 21-minute presentation of some key findings from their groundbreaking survey report 'Immersive Media & Books 2020.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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U.S. Book Show: Brian Selznick Looks Through the 'Kaleidoscope'

The final keynote of the U.S. Book Show on May 27 featured a live Zoom session with Caldecott Medalist Brian Selznick, who spoke about his new book 'Kaleidoscope,' with his editor, David Levithan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Jennifer Weiner understands women. Her new novel, ‘That Summer,’ shows us why.

Weiner’s 15th novel is a #MeToo story that’s also a broader tale about how women find their way. Continue reading at The Washington Post

[ The Washington Post | 2021-05-27 11:00:00 UTC ]
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U.S. Book Show: 'PW' Editors' Picks, Young Adult

The last PW Editors’ Picks panel, which closed out the U.S. Book Show on May 27, featured eight editors spotlighting big YA titles coming out this fall, and was moderated by 'PW' reviewer Sanina Clark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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U.S. Book Show: 'PW' Editors' Picks, Middle Grade

Anticipated fall middle grade was the focus of this Editors' Picks panel, starring eight editors and moderated by PW reviewer Gnesis Villar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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U.S. Book Show: 'PW' Editors' Picks, Picture Books

Kicking off the day of children’s editors' picks was a conversation between eight editors on forthcoming picture books moderated by 'PW' senior children’s reviews editor Amanda Bruns. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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U.S. Book Show: Stevie Van Zandt’s Life in the Religion of Rock ‘n’ Roll

The renaissance man and author of the forthcoming memoir 'Unrequited Infatuations' shared his reflections on how the religion of rock ‘n roll shaped a decades-long career as a producer, solo artist, member of the E Street Band, activist, and actor on TV shows including 'The Sopranos.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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U.S. Book Show: Watch All Our 'PW' Editors' Picks Panels

Did you miss the Editors' Picks panels at the U.S. Book Show? Don't worry. You can check them all out here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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U.S. Book Show: Making Publishing More Inclusive Demands Leadership

On the anniversary of the death of George Floyd, a panel at the U.S. Book Show discussed the challenges of and best practices for establishing a more inclusive publishing industry. It starts a the top, with a leadership that is willing to embrace the process of change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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U.S. Book Show: Ijeoma Oluo Wants to Talk About Revolution

In a keynote Q&A with HarperOne executive editor Rakesh Satyal, Ijeoma Oluo advocated for ordinary people dismantling racism at the grassroots level and spoke about her forthcoming book, 'Be a Revolution.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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U.S. Book Show: Anthony Doerr Builds Worlds

The author of the upcoming novel, ‘Cloud Cuckoo Land,’ rejoices in libraries, research, and books that transport readers to other lives and times. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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U.S. Book Show: PW Editors' Picks, Current Affairs

Books on current affairs were in the spotlight when 'PW' reviews editor David Adams sat down with the editors of eight important fall titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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U.S. Book Show: PW Editors' Picks, Literary Fiction

Sally Rooney, Lauren Groff, and Atticus Lish were among the authors whose upcoming works of literary fiction were highlighted during this Editors' Picks panel hosted by 'PW' reviews editor David Varno. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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U.S. Book Show: Keanu Reeves Comes for Comics

Keanu Reeves discusses his comic book debut, 'BRZRKR,' with his collaborators, writer Matt Kindt and illustrator Ron Garney. The series tells the epic tale of B., a demigod with a curse for violence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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U.S. Book Show: The Future of the Publishing Office

In the U.S. Book Show's opening panel, experts discussed the many concerns surrounding the future of the publishing office, the best practices to help bring them back safely, and how the business has changed in an age of remote work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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