When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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Frank Schembari loves books — printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place. Schembari is not a retiree who sips tea at Politics ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-23 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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#post facebook
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David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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Final issue of a paper that Trinity Mirror is transforming into a digital-only publicationSo it’s farewell to the Reading Post, which has just published its final issue after its owner, Trinity Mirror, decided to stop publishing its newsprint version.The paper marks its inky end with a front... Continue reading at The Guardian
[ The Guardian | 2014-12-17 00:00:00 UTC ]
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On Dec. 2, Washington Post president Stephen Hills hired two-year Time Inc. group publisher of news and business Jed Hartman as chief revenue officer. It caps an impressive 2014 for Hartman, who directed the successful relaunches and redesigns of Fortune.com, Money.com and Time.com which help... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-03 00:00:00 UTC ]
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Time Inc., the nation's the largest magazine publisher, is losing one of its top business-side execs to The Washington Post. The executive, Jed Hartman, who is group publisher of news and business at Time Inc., is joining the Post as its chief revenue officer.The departure costs Time Inc. an... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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#money magazines
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-07 00:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
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#unlike buzzfeed
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Some Washington Post book reviews currently have a 'buy it now' link to Amazon embedded in the text, but a Washington Post spokesperson says the buttons are a mistake and that they're meant to go on the side of the page. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
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There's no sign that Amazon and Hachette are close to burying their ebook hatchet, which has prompted the authors caught in the middle to speak up. One of those affected, Douglas Preston, penned an open letter to Jeff Bezos, requesting that he... Continue reading at Engadget
[ Engadget | 2014-08-08 00:00:00 UTC ]
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