Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-13 00:00:00 UTC ]
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As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
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The penultimate book in Sylvia Day's Crossfire erotica quintet has ended Jeff Kinney's two-week run at the summit of the UK Official Top 50 by a matter of just 221 copies, while Lynda Bellingham's just-released novel joined her memoir in the top 50. Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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HarperCollins Publishers has signed on as the exclusive book content partner for JetBlue's new inflight wi-fi program, Fly-Fi, which provides content to airline passengers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Three top US book editors and one translator share their top tips for working with and editing literary translations. The post 5 Tips for Editing Literary Works in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-21 00:00:00 UTC ]
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Oxford University Press has partnered with Emerge Education, an "accelerator" for education technology start-ups. The Emerge Education accelerator programme aims to improve educational outcomes worldwide by supporting innovative solutions and ideas from start-up companies. It offers ed-tech... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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Jeff Kinney's newest Wimpy Kid title has débuted at number one, knocking David Walliams' Awful Auntie from the top of the UK Official Top 50 after a run of six consecutive weeks. The Long Haul (Puffin), the ninth of Kinney's books featuring hapless middle schooler Greg Heffley, sold 59,315... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
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David Walliams' Awful Auntie (HarperCollins) retains pole position at the top of the official UK Top 50 for a record-breaking sixth week selling another 31,012 copies in the seven days ending 1st November. Volume sales were down 13% week on week but the bestseller has yet to sell less than... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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John Wiley is making a selection of content from the nine 2014 Nobel laureates they have published free to access until the end of the year. Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday
[ Digiday | 2014-10-30 00:00:00 UTC ]
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David Walliams has retained pole position in the UK Official Top 50 for the fifth consecutive week, narrowly eclipsing Lynda Bellingham's memoir, in the week that the TV star lost her battle to cancer. Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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Socail engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-27 00:00:00 UTC ]
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The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek
[ AdWeek | 2014-10-22 00:00:00 UTC ]
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David Walliams notched up his fourth consecutive week atop the Official UK Top 50, while the Man Booker Prize proved a massive boost for Richard Flanagan. Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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Move over pumpkin pie. There are so many ways to be creative with fall’s favorite ingredient. Averie Sunshine, author of 'Cooking with Pumpkin: Recipes That Go Beyond the Pie' (Countryman Press, Oct.), offers five tasty alternative ideas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
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Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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