Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-13 00:00:00 UTC ]
News tagged with:
#american readers
#sponsored content
#branded content
#crucial source
#news publisher
According to two different reports, HarperCollins finished a strong fiscal 2014, which ended June 30, with revenue of $1.4 billion, up 5% over last year, while Simon & Schuster reported second-quarter revenues of $211 million, a 12% increase over the same period in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins finished
#12% increase
The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#sponsored posts
#draw readers
Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored articles
Louise Braverman has been named director of publicity for Penguin Books and Penguin Classics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named director
#penguin books
#penguin classics
In the new era of digital media, everyone’s a publisher — celebrities, nobodies, spy agencies, house plants and, especially, brands. Building “the plumbing” for brands that want to be part of this new era, and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investigative journalism
Veronica Roth maintains her position at the top of the US book charts with a second week at the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book charts
So, you've signed up for Amazon's Kindle Unlimited service and now you're feeling a little overwhelmed by what's on offer? That's OK; it's not often that you're faced with the sudden availability of over 600,000 digital books to sample at once. Here are a few practical pointers to help you... Continue reading at Wired
[ Wired | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle unlimited
#ve signed
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debate rages
#native advertising
There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#core part
#largest advertisers
#online publisher
Just days ahead of Chicago Bookstore Day on July 12, California Bookstore Day, which inspired it, announced a new sponsor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#days ahead
Ebook sales for the Conservative MP in May topped 100,000, ahead of John Green and Jo NesboDigested read: The Four Streets by Nadine DorriesExtract: The Four StreetsNadine Dorries' first novel, a "heartbreaking family saga set in 1950s Liverpool", has sold more than 100,000 copies, according to... Continue reading at The Guardian
[ The Guardian | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nadine dorries
#ebook sales
#conservative mp
#john green
Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#content sites
On June 19, the book was expected to ship in one to two months. A day later, it is in stock, with one to two days processing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
More news stories like this |
The premise of RSVP, Bon Appétit’s longest-running column, is simple: Readers write in to request recipes for their favorite restaurant dishes, and the magazine’s test kitchen chefs whip up a version that can be easily tackled at home—no commercial equipment or impossible-to-find ingredients... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#handwritten letters
#facebook posts
Adaptive Studios is an unusual venture that looks to find abandoned intellectual property and revive it for production in a wide variety of media. The venture has launched Adaptive Books and released its first title this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adaptive studios
#wide variety
VigLink Inc., which helps digital publishers monetize their sites via native ads, has raised $18 million to fuel international expansion and focus on the needs of marketers. The Series C funding was led by RRE Ventures with participation from existing backers Google Ventures, Emergence Capital... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#round capital
#additional investment
#$25 million
The just-concluded Asian Festival Children’s Content (AFCC), which ran from May 30 to June 4 in Singapore, hosted around 100 speakers from 16 different countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
More news stories like this |
Gary Zelko, director and publisher of the Merck Publishing Group since 1982, has retired. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this |
This week we feature an app from Moonbot Studios, founded by picture book artist William Joyce, and another app approved by the folks at the Smithsonian. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moonbot studios
Thom Shea, author of "Unbreakable: A Navy Seal’s Way of Life" (Clovercroft Publishing, 9781940262376), will appear on the "Sean Hannity Show" on Thursday, June 5. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#navy seal