Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-13 00:00:00 UTC ]
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Morrissey's much-anticipated Autobiography (Penguin Classics) has become one of the fastest-... Continue reading at The Bookseller
[ The Bookseller | 2013-10-22 00:00:00 UTC ]
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New titles commandeered the top slots across the bestseller lists in international markets in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
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Merit trumped politics this year when modest, retiring, universally admired Canadian author Alice Munro received the Nobel Prize in Literature. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-11 00:00:00 UTC ]
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The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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The Signature Series Strategy Guide to Grand Theft Auto V, the fastest-selling video game of all... Continue reading at The Bookseller
[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek
[ AdWeek | 2013-09-04 00:00:00 UTC ]
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The second low-calorie cookbook from Hairy Bikers Dave Myers and Si King, The Hairy Dieters Eat... Continue reading at The Bookseller
[ The Bookseller | 2013-08-28 00:00:00 UTC ]
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From pin lifespans to brand placements, how to supercharge your social strategy. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-21 00:00:00 UTC ]
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More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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So you’re heading back to school and you need a new laptop—but you didn’t manage your finances over the summer. Your bank account is nearly tapped out, and you still need to buy text books and lay in enough ramen noodles to last through the winter. Yeah, we’ve all been there. Fortunately,... Continue reading at PC World
[ PC World | 2013-08-19 00:00:00 UTC ]
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21st Century Fox has bought a 5 per cent stake in Vice Media, the digital media company that evolved from Vice magazine, in a deal which values it at $1.4 billion (£895 million). Continue reading at Media Week
[ Media Week | 2013-08-19 00:00:00 UTC ]
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For years, newspaper publishers have been saying Craiglist cut the legs out from under their industry by offering a cheap, easy online alternative to their classified advertising pages. For years, Craigslist’s creator, Craig Newmark, has be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-14 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Sphere) remains the bestselling book in the UK, with her... Continue reading at The Bookseller
[ The Bookseller | 2013-08-06 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Sphere) and her pseudonymous The Cuckoo's Calling (... Continue reading at The Bookseller
[ The Bookseller | 2013-07-30 00:00:00 UTC ]
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If you ask publishing CTOs what their technology priorities are, they’re likely to tell you that they’re centered around content development and distribution. How do I know that? Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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John Grisham's The Racketeer (Hodder) was comfortably the bestselling book in the UK last... Continue reading at The Bookseller
[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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