The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-13 00:00:00 UTC ]
News tagged with: #american readers #sponsored content #branded content #crucial source #news publisher

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Exprima Talks: Peter Meyers, Content Innovation at Citia

In this debut of the Exprima Interview series, Corey Pressman talks with Peter Meyers of Citia about the future of ebooks and how digital storytelling might evolve. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exprima talks #content innovation #digital storytelling


With Interest From Asia, Mid-Core Game Developer nWay Raises $5 Million Series A

NWay, the two-year-old gaming startup behind the Facebook game Chrono Blade, has raised a $5 million Series A round. Co-founder and CEO Taehoon Kim said TransLink Capital, which led the round, is well connected in Asia and that the action RPG has generated interest from Asian publishers. The... Continue reading at AllThingsD

[ AllThingsD | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asian publishers #company plans #year --


Study Charts International Sales for Nobel Winner

How much difference does a Nobel win make to sales? BookNet Canada charted dramatic numbers for Alice Munro's books in 10 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alice munro


Bezos in contention for TIME accolade

Amazon founder Jeff Bezos has been named as one of 10 contenders for TIME magazine’s Person... Continue reading at The Bookseller

[ The Bookseller | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine


Where Branded Content Dollars Are Going

Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek

[ AdWeek | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine ads #tv advertising #direct mail #big question #magazine publishers #ad agencies


Sir Alex scores again, tops charts

Alex Ferguson has increased his lead at the summit of the Official UK Top 50. Sales of the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tops charts #alex ferguson


Audible buys rights to 5,000 AudioGO titles

Amazon-owned audiobook seller Audible has bought rights to 5,000 of AudioGO's titles.... Continue reading at The Bookseller

[ The Bookseller | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bought rights


Montgomery's vision of local journalism's future: 'skimming online content'

Local World's chairman, David Montgomery, has revealed his vision of the future role for journalists employed by his regional newspaper group.According to a Press Gazette report based on a sight of Monty's mission statement, a single journalist will fill a weekly paper by "skimming online... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Catching Up with Kobo’s Michael Tamblyn on New Content, Tablets

Michael Tamblyn, the Chief Content Officer at Kobo, offers an update on the ebookseller's magazine store, kids shop and international expansion. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael tamblyn #international expansion


Marrying Companies and Content

On Thursday, Contently, a hot little company, held a buzzy conference at the Bowery Hotel on a very of-the-moment topic. The conference, the Brand Publishing Summit, included clients, agencies and publishers, with a lot of chatter about brands goi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-14 00:00:00 UTC ]
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Wimpy Kid wins charts top spot

Jeff Kinney has notched up the biggest weekly sale for a children's book in over a year,... Continue reading at The Bookseller

[ The Bookseller | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff kinney


Alex Ferguson's charts reign continues

Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton), enjoyed a second week... Continue reading at The Bookseller

[ The Bookseller | 2013-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alex ferguson


The 5 Secrets To Sheryl Sandberg's Super Powers

Sheryl Sandberg helped Facebook post some insane numbers: after their IPO debacle of May 2012, shares have gone up 140% in the past year, to about $50. As Miguel Helft writes for Fortune, that's partly due to the company's reorganization around mobile, which critics once bashed them for being... Continue reading at Fast Company

[ Fast Company | 2013-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom line #hat tip


The Great Digital Content Pricing Experiment

By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ellen harvey #mobile apps


New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products


Charted: Which Magazines Made Ad Age's Magazine A-List Most in the Decade?

Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine a-list #biggest winners


Morrissey tops charts

Morrissey's much-anticipated Autobiography (Penguin Classics) has become one of the fastest-... Continue reading at The Bookseller

[ The Bookseller | 2013-10-22 00:00:00 UTC ]
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New Books Top the Overseas Charts

New titles commandeered the top slots across the bestseller lists in international markets in September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books top #top slots #bestseller lists #international markets


How Much is Too Much? Getting the Content Balance Right in Digital Publishing

As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #printed media #publishing schedule


5 reasons Alice Munro was awarded the Nobel Prize in Literature (+video)

Merit trumped politics this year when modest, retiring, universally admired Canadian author Alice Munro received the Nobel Prize in Literature.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nobel prize