Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-13 00:00:00 UTC ]
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Through the magic of pure coincidence (or not), Amazon and Google have spontaneously started offering ebooks in the land of Brazil. In addition, Amazon has also introduced its Kindle e-reader to the region (available over "the next few weeks") for the equivalent of $145. The Next Web notes that... Continue reading at Engadget
[ Engadget | 2012-12-06 00:00:00 UTC ]
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If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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#attractive proposition
Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget
[ Engadget | 2012-11-29 00:00:00 UTC ]
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Jeff Kinney's new Diary of a Wimpy Kid novel, The Third Wheel (Puffin), has proved the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Jeff Kinney's seventh Diary of a Wimpy Kid novel, The Third Wheel (Puffin), has become one of... Continue reading at The Bookseller
[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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Jamie Oliver's new cookbook has climbed to the top of the official book charts, scoring the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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It’s been a year since Steve Jobs passed away, and yet it’s still easy to be reminded of his legacy in the publishing industry. It’s omnipresent in the equipment used to create content, especially the operating system th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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#publishing industry
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Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
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Last year, students in the master’s program in Publishing: Digital and Print Media, at NYU’s School of Continuing and Professional Studies, were volunteers at the Abu Dhabi International Book Fair—and shared their thoughts with Publishers Weekly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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#print media
10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
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Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
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#multiple titles
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iDevice owners in New Zealand and 17 Latin American countries are no longer restricted to a diet composed of free content when it comes to their respective iBookstores. A quick search of the storefronts will reveal virtual shelves stocked with paid-content that haven't yet found their way to the... Continue reading at Engadget
[ Engadget | 2012-10-23 00:00:00 UTC ]
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Singer Cheryl Cole, who rose to fame on ITV's "Popstars: The Rivals", has topped... Continue reading at The Bookseller
[ The Bookseller | 2012-10-23 00:00:00 UTC ]
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Books published by Amazon like the Penny Marshall memoir 'My Mother Was Nuts' have not seen strong sales. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-19 00:00:00 UTC ]
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The Asian Literary Prize is on the lookout for a new sponsor as Man Group plc, also the sponsor... Continue reading at The Bookseller
[ The Bookseller | 2012-10-18 00:00:00 UTC ]
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NewsCred is a media upstart that offers a one-stop shop for high quality content from the likes of the Economist and Bloomberg. After relaunching less than a year ago with a $4 million investment, the company’s technology-driven syndication ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
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#one-stop shop
Individual Kindle users already have Whispernet, and Amazon has now announced another free service designed to make Kindles easier to manage for large organizations. Dubbed Whispercast, the service will let schools, businesses and other groups both distribute and manage the Kindles themselves... Continue reading at Engadget
[ Engadget | 2012-10-17 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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#$40 million
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A new sponsorship deal for the Women's Prize for Fiction, previously the Orange Prize, has... Continue reading at The Bookseller
[ The Bookseller | 2012-10-04 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Little, Brown) has topped the US charts in its first week... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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