Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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#custom content
The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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#mobile advertising
Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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#media buyer
#ad unit
#drive traffic
#mobile sites
#sell ads
#le monde
At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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#corporate partners
#full bloom
#ads appearing
#registered users
Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-02 00:00:00 UTC ]
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#real estate
#article pages
#premium publishers
As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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#advertising week
#fast company
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#media platform
A Junkudo location in Tokyo is inviting six guests to sleep over at their store. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-01 00:00:00 UTC ]
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This year's ICv2 Conference, a half-day event to be held the day before New York Comic Con opens, will examine “The New Comics Customer," and look at the forces behind a resurgent comics marketplace that is attracting new readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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#comics customer
For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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#media buyers
#brenda white
#managing partner
#big loss
#total revenue
The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
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#digital content
#renewed focus
Amidst an (as yet unconfirmed) rumour that Amazon is finally going to land in The Netherlands on... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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The ABA will launch a second, larger Indies First/Small Business Saturday campaign this Thanksgiving weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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#thanksgiving weekend
Nook Media has signed a multi-platform partnership with ESI Media, the commercial department of... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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#london reading
#nook media
HarperCollins has reached an agreement to sell its English language ebooks in China through local online retailer JD.com and China National Publications Import. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
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Amazon this week emailed Kindle customers court-mandated notice of the terms of Apple’s recent deal to settle damages in its ebook price-fixing case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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#apple settlement
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What Facebook's news recommendations feature could mean for publishers, advertisers. The post Facebook drops hints that it’s eyeing content recommendation, too appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
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John Wiley & Sons has reported a 4% year-on-year revenue rise at constant currency for the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-09 00:00:00 UTC ]
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#constant currency
Saks Fifth Avenue, the nearly 90-year-old department store that's in the thick of a rebranding effort, is looking to content to help polish its image and, in the long run, boost sales. This fall, the company's men's and women's catalogues will adopt the look and feel of a fashion magazine with... Continue reading at Advertising Age
[ Advertising Age | 2014-09-05 00:00:00 UTC ]
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#boost sales
#fashion magazine
#dark side
#conde nast
Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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#trending topics