"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James Gaines to lead content operations at its branded-content division, Atlantic Re:think.Mr. Gaines was most recently held editor positions at Reuters, but he spent the bulk of his career at Time Inc., where he was top editor at People, Life and Time. Mr. Gaines also served as managing editor of News Corp.'s short-lived tablet publication The Daily. In his new role, he will report to Sam Rosen, VP-marketing, The Atlantic, who leads Re:think as a whole.The last couple of years have seen many publishers build departments to help advertisers create editorial-like content. The Atlantic, for better or worse, has been at the vanguard of this push towards so-called native advertising. In early 2013, The Atlantic was slammed for running a sponsored post from Scientology, but the publication explained itself ("We screwed up," it said) and produced an internal protocol for accepting and running articles from brands. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
News tagged with:
#top editor
#managing editor
#sponsored post
Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#create content
#ad campaign
#strategic initiatives
#conde nast
#social channels
Jeff Kinney's newest Wimpy Kid title has débuted at number one, knocking David Walliams' Awful Auntie from the top of the UK Official Top 50 after a run of six consecutive weeks. The Long Haul (Puffin), the ninth of Kinney's books featuring hapless middle schooler Greg Heffley, sold 59,315... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jeff kinney
#awful auntie
#consecutive weeks
#nielsen bookscan
Former New Yorker writer signs a book deal in the same week New Republic plagiarist Stephen Glass may have been forgiven by colleagues Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deal
Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
More news stories like this |
William Sieghart has said that the library service operates "dysfunctionally", and that he is "frightened and worried" for the future of the library network. Continue reading at The Bookseller
[ The Bookseller | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#william sieghart
#library service
#library network
Simon & Schuster Canada has confirmed that Martha Sharpe, editorial director, and Alison Clark, associate publisher, have left the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#associate publisher
The Quarto Group has appointed Sally Dwyer into the newly created role of group director of people. Starting with immediate effect, Dwyer will be responsible for Quarto’s human resources strategy across its businesses in the UK, the US, Hong Kong, Australia and New Zealand. Dwyer joins Quarto... Continue reading at The Bookseller
[ The Bookseller | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#human resources
#group director
#hong kong
#recently held
#deutsche bank
#marcus leaver
What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional media
#rapid growth
#digital publishing
Tribune Publishing, which owns 10 daily newspapers including the Los Angeles Times and the Chicago Tribune, has hired Michael Rooney as executive VP-chief revenue officer, the company plans to announce Monday. Mr. Rooney, who was chief revenue officer at The Wall Street Journal until last year,... Continue reading at Advertising Age
[ Advertising Age | 2014-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chicago sun-times
#large audience
John Wiley is making a selection of content from the nine 2014 Nobel laureates they have published free to access until the end of the year. Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john wiley
As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday
[ Digiday | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content directly
#social platforms
#creating content
#designed specifically
With Port Harcourt, Nigeria serving as UNESCO World Book Capital 2014, African book publishers consider the future for Africa's writers. The post “The West is Running Out of Stories,” say Africans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
More news stories like this |
Orion has created a new group publicity department, to be headed by Helen Richardson, who takes on the role of group publicity and communications director. The new department will comprise of two teams – a non-fiction team led by deputy publicity director Elizabeth Allen, and a fiction team led... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helen richardson
#group publicity
#communications director
Murphy started at St. Martin's as a publicity associate, rising to v-p, director of publicity. In May, he was named v-p, publishing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named v-
#john murphy
#publishing strategy
The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek
[ AdWeek | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#promote content
#digital magazine
Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#horrid henry
#report commissioned
#association lima
#tv shows
#video games
Atlantic publishing director Margaret Stead has signed a debut novel chronicling the life of the painter Rembrandt. Rembrandt's Mirror, by Kim Devereux, charts the later years of the artist, who suffered the deaths of his wife and three children, while producing some of his most famous works. Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
More news stories like this |
Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content producers
#banner ad
At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek
[ AdWeek | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social shares
#magic touch
#daily basis
#business development