The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James Gaines to lead content operations at its branded-content division, Atlantic Re:think.Mr. Gaines was most recently held editor positions at Reuters, but he spent the bulk of his career at Time Inc., where he was top editor at People, Life and Time. Mr. Gaines also served as managing editor of News Corp.'s short-lived tablet publication The Daily. In his new role, he will report to Sam Rosen, VP-marketing, The Atlantic, who leads Re:think as a whole.The last couple of years have seen many publishers build departments to help advertisers create editorial-like content. The Atlantic, for better or worse, has been at the vanguard of this push towards so-called native advertising. In early 2013, The Atlantic was slammed for running a sponsored post from Scientology, but the publication explained itself ("We screwed up," it said) and produced an internal protocol for accepting and running articles from brands. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
News tagged with: #top editor #managing editor #sponsored post

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Here Are All the Other Experiments Facebook Plans to Run on You

Facebook and two outside social scientists recently published a scientific paper in which they revealed that they had manipulated users’ news feeds to tweak their emotions. Since then, there has been a growing debate over the ethics and practice of Facebook experimenting on its users, as... Continue reading at Slate

[ Slate | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #katy waldman #press release


Are authors running out of book titles?

Novels by Kate Atkinson, Stephen King and Muriel Spark have all had namesakes. Should writers adopt the imitator-proof JK Rowling approach instead?People first started to notice last year when Kate Atkinson's Life After Life coincided in the US with Jill McCorkle's Life After Life, which had... Continue reading at The Guardian

[ The Guardian | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #muriel spark #jill mccorkle


5 brands becoming news publishers in their own right

Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #content sites


Egmont signs Temple Run licensing deal

Egmont is to publish a series of books based on the mobile game series Temple Run after signing a... Continue reading at The Bookseller

[ The Bookseller | 2014-06-24 00:00:00 UTC ]
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Hearst Says It's 'Mindful' of Ads That Run in New Dr. Oz Magazine

Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age

[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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Adaptive Studios Revives Abandoned Content

Adaptive Studios is an unusual venture that looks to find abandoned intellectual property and revive it for production in a wide variety of media. The venture has launched Adaptive Books and released its first title this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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VigLink nabs $18M for content-driven commerce

VigLink Inc., which helps digital publishers monetize their sites via native ads, has raised $18 million to fuel international expansion and focus on the needs of marketers. The Series C funding was led by RRE Ventures with participation from existing backers Google Ventures, Emergence Capital... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #round capital #additional investment #$25 million


4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music downloads #youtube videos #digital platforms


Asian Content for the World’s Children at AFCC 2014

The just-concluded Asian Festival Children’s Content (AFCC), which ran from May 30 to June 4 in Singapore, hosted around 100 speakers from 16 different countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Serbia Indicts Four for Milosevic-Era Journalist Murder

(Reuters) - Serbia's top state prosecutor charged four former state security officers on Friday over the 1999 killing of opposition newspaper publisher and journalist Slavko Curuvija during the rule of late strongman president Slobodan Milosevic. .. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-09 00:00:00 UTC ]
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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers


PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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BuzzFeed Changes Labels on Promoted Content

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek

[ AdWeek | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #readers don #managing partner #people don


BEA 2014: Hollywood Comes to North Atlantic

As North Atlantic Books enters its 40th year, the Berkeley Calif., company founded by writers Richard Grossinger and Lindy Hough, finds itself with one of its bestselling books, When the Game Stands Tall: The Story of the De La Salle Spartans and Football’s Longest Winning Streak by Neil Hayes,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north atlantic #40th year #company founded #bestselling books #silver screen


BEA 2014: Hollywood Comes to North Atlantic: Lincoln MacVeagh

You wouldn’t think someone from old money, who boarded at Groton and went to Harvard, would drop out from that life and work as a busboy, schoolteacher, carpenter, caterer, journalist, and now a computer programmer for New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Graphicly Folds, Blurb Hires Key Talent

Blurb, a POD and digital self-publishing platform, has hired key personnel at Graphicly, a digital publishing platform, including Graphicly co-founder Micah Baldwin. The deal will shut down Graphicly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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Seminary Co-Op Hires Director from Stanford

The Seminary Co-op Bookstores in Chicago announced Wednesday that Jeff Deutsch, currently director of the Stanford University Bookstores, will assume the responsibilities of director of its two bookstores on July 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Redefining and Repurposing Content as We Go Along: Digital Solutions in India 2014

Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #repurposing content #digital solutions #enhanced content


Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-day event