"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James Gaines to lead content operations at its branded-content division, Atlantic Re:think.Mr. Gaines was most recently held editor positions at Reuters, but he spent the bulk of his career at Time Inc., where he was top editor at People, Life and Time. Mr. Gaines also served as managing editor of News Corp.'s short-lived tablet publication The Daily. In his new role, he will report to Sam Rosen, VP-marketing, The Atlantic, who leads Re:think as a whole.The last couple of years have seen many publishers build departments to help advertisers create editorial-like content. The Atlantic, for better or worse, has been at the vanguard of this push towards so-called native advertising. In early 2013, The Atlantic was slammed for running a sponsored post from Scientology, but the publication explained itself ("We screwed up," it said) and produced an internal protocol for accepting and running articles from brands. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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Courtney Love is sued by a music journalist who worked on her yet to be published memoir. Continue reading at BBC News
[ BBC News | 2015-04-29 00:00:00 UTC ]
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Kiser succeeds Chris Navratil, who left that post in October as a part of a Perseus reorganization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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Veteran editor Jon Pott leaves Wm. B. Eerdmans this summer after almost 50 years in the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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Last year was the 40th anniversary of Berkeley publisher North Atlantic Books, and the 50th anniversary of Io, the alternative literary journal that marked the company’s beginnings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Stream Con NYC will take place from from October 30 to November 1 at the Jacob K. Javits Center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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A Q&A with Doug Grinspan, associate publisher of WIRED. The post Expanding Your Content’s Reach In a Post-Print Era appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-07 00:00:00 UTC ]
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The danger of a herd mentality in tech hack circles is real, including missing out on mainstream products, but a nose for interesting news goes beyond analyticsTechnology journalism – and US technology journalism in particular – is getting a roasting every bit as stinging as Justin Bieber’s... Continue reading at The Guardian
[ The Guardian | 2015-03-31 00:00:00 UTC ]
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Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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Shropshire County Council is looking at handing all but six of its 22 libraries to community groups, as it seeks to make savings of £1.3m to its library service. The local authority has revealed that it wants volunteer groups to step forwards at 16 libraries, while only six of the largest... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian
[ The Guardian | 2015-03-26 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Playster, a new subscription platform offering access to books, music, games and films, has added 14,000 backlist titles from HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
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