"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James Gaines to lead content operations at its branded-content division, Atlantic Re:think.Mr. Gaines was most recently held editor positions at Reuters, but he spent the bulk of his career at Time Inc., where he was top editor at People, Life and Time. Mr. Gaines also served as managing editor of News Corp.'s short-lived tablet publication The Daily. In his new role, he will report to Sam Rosen, VP-marketing, The Atlantic, who leads Re:think as a whole.The last couple of years have seen many publishers build departments to help advertisers create editorial-like content. The Atlantic, for better or worse, has been at the vanguard of this push towards so-called native advertising. In early 2013, The Atlantic was slammed for running a sponsored post from Scientology, but the publication explained itself ("We screwed up," it said) and produced an internal protocol for accepting and running articles from brands. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Playster, a new subscription platform offering access to books, music, games and films, has added 14,000 backlist titles from HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
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The readiness of juries to defend public interest journalism is good news. But the press should be more transparent about payments to sources for storiesThe case of the Sun journalists charged with paying public officials for information has been a troubling one in many respects. It is, we... Continue reading at The Guardian
[ The Guardian | 2015-03-23 00:00:00 UTC ]
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As Hearst Magazines president, David Carey is constantly on the lookout for growth, from Hearst's longstanding titles, acquisitions and new launches. But publishing a monthly magazine isn't what it used to be. In the first of our media CEO Q&A series, Carey talks about challenging... Continue reading at Digiday
[ Digiday | 2015-03-23 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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USA TODAY announced Wednesday that it will offer buyout packages to veteran employees to trim staffing, its latest effort to cut costs and invest more in digital products amid a plan by parent company Gannett to spin off the publishing business as a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-19 00:00:00 UTC ]
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Joint venture between US site and Axel Springer will also publish 30,000-copy print edition in Brussels, London, Paris and BerlinThe European arm of Politico will go live online on 21 April with more than 40 journalists spread across the continent as the US media outlet aims to fulfil its... Continue reading at The Guardian
[ The Guardian | 2015-03-17 00:00:00 UTC ]
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IPR License has hired Stacey Riley to take on the new position of transactions manager. Riley, who joins from the Nature Publishing Group, will manage licensing transactions on the rights platform, supporting authors and publishers. Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally... Continue reading at AdWeek
[ AdWeek | 2015-03-11 00:00:00 UTC ]
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Atlantic has signed a novel which revolves around a senile future version of Vladimir Putin. Editor James Roxburgh has acquired world rights to The Senility of Vladimir P by Michael Honig in a deal with Ben Evans at the Oyster Bridge Agency. Set around 20 years in the future, the story... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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Ashley Highfield says the ‘economics’ of digital news require the publisher to rely more on a ‘fluid’ selection of contributorsJohnston Press chief executive Ashley Highfield has warned that the number of full-time journalists working across the group’s local titles will fall from its current... Continue reading at The Guardian
[ The Guardian | 2015-03-10 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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To Kill a Mockingbird author sends written rebuff to reporter inquiring about forthcoming sequel Go Set a Watchman An investigative reporter in Alabama has become the first journalist to receive a direct response from Harper Lee following her unexpected announcement that she would be releasing a... Continue reading at The Guardian
[ The Guardian | 2015-03-05 00:00:00 UTC ]
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Atlantic has signed a book by former Chess world champion and Russian pr-democracy leader Garry Kasparov. Senior editor James Nightingale acquired UK and Commonwealth rights, excluding Canada, to Winter is Coming: Why Vladimir Putin and the Enemies of the Free World Must be Stopped in a deal... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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Atlantic has signed a multi-year project from cartoonist Martin Rowson, retelling classic Christmas carols. Each year will see the artist release a pun-laden carol, converted line-by-line into "silliness, filth and fun". The first carol to be released will be God Rest Ye Merry Gentlemen, which... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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Amazon has hired former White House press secretary Jay Carney as senior v.p. for worldwide corporate affairs. Carney, who served as press secretary for US President Barack Obama for more than three years until 2014, will begin in his new job on Monday, Politico reported. Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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