Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
News tagged with: #study released

Other news stories related to: "Tablets More Effective Than E-Readers in Ad Engagement"

How the National Braille Press Brings Books to Blind Readers

The Boston-based publisher—the only organization in the U.S. that publishes its own books by blind authors for blind readers—has been leading the way in improving access in the book business for nearly a century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book business

The best Amazon Prime Day iPad and tablet deals for 2023

iPads may be the most sought-after tablets, but there are plenty of others on the market that are worth considering, and a few are on sale for Amazon Prime Day. If you've been eyeing a new iPad, you're in luck, as many of Apple's tablets have been discounted for the shopping event. If you prefer... Continue reading at Engadget

[ Engadget | 2023-07-12 11:58:13 UTC ]
More news stories like this | All news stories tagged with: #kindle #$50off apple #$100off apple #roughly $65 #car experts #yahoo life #viable option #niche group #app support #good chunk #bigger display

How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | All news stories tagged with: #news publisher #advertising revenues #fiscal year

The best Amazon Prime Day iPad and tablet deals for 2023

A number of tablets we recommend are on sale for Prime Day, including various iPads and Amazon Fire devices. Remember that you’ll need to be a Prime subscriber to take advantage of some of the offers, but thankfully, not every discount is Prime-exclusive this year. If you’ve been looking to buy... Continue reading at Engadget

[ Engadget | 2023-07-11 14:39:08 UTC ]
More news stories like this | All news stories tagged with: #kindle #$50off apple #$100off apple #roughly $65 #car experts #yahoo life #niche group #app support #surface pro #1tb ssd #good chunk #bigger display #larger battery

The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | All news stories tagged with: #news publisher #content licensing #news outlet #broader effort #ad spend

Empowering Latinx Readers: Andrea Navedo's Journey

The actress-turned-author aims to inspire people to embrace their identity as a source of strength in her forthcoming 'Our Otherness is Our Strength.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #inspire people

Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #recession looms #internet companies #ad spending

Amazon sale drops the Kindle Paperwhite, Echo Dot and Fire tablets for kids to all-time lows

You can get your kid a new e-reader or tablet at a discount from Amazon right now if you're looking to stoke their love of reading or just simply want to get them a new toy. The 8GB Kindle Paperwhite Kids is currently on sale for $90 for Prime members, which is 44 percent off its list price of... Continue reading at Engadget

[ Engadget | 2023-06-21 10:55:36 UTC ]
More news stories like this | All news stories tagged with: #kindle #harry potter #follow @engadgetdeals #buying advice #parental controls #internal storage #subscription service #year-long subscription

News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | All news stories tagged with: #publishing giant #news publisher #anticompetitive behavior #advertising business

How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | All news stories tagged with: #nielsen #samba tv #playing field #ad platforms

Amazon's Kindle falls back to $80 in e-reader sale

The season of sitting outside in the sun and reading is upon us — and, fortunately, so is a sale on Kindle e-readers. Amazon is running a deal on its adult and kids Kindles, with the original model down from $100 to $80 — a 16 percent discount. At this price, the base model is just short of its... Continue reading at Engadget

[ Engadget | 2023-06-12 10:55:39 UTC ]
More news stories like this | All news stories tagged with: #kindle #follow @engadgetdeals #buying advice #good option #battery life #300ppi display #base model #standard kindle

Large Print for Readers Young and Old

Thorndike Press is expanding its library of large-print titles with an eye to helping young readers develop and succeed. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #readers young #large print

Amazon Fire Kids tablets are up to 50 percent off right now

Amazon is having a big sale on its Fire Kids tablets just in time for summer break. The Fire 7 tablet 16GB boasts one of the best discounts (along with normally being the cheapest option), with a 45 percent off sale bringing it to $60 from $110. However, for only $5 more, the 32GB model is on... Continue reading at Engadget

[ Engadget | 2023-06-06 10:35:03 UTC ]
More news stories like this | All news stories tagged with: #ebooks #follow @engadgetdeals #buying advice #kid-friendly case #buy things #extra storage #two-year warranty #battery life #parental controls

Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | All news stories tagged with: #comic book #tall order #resolve issues #product design #business operations #bad news

U.S. Book Show 2023: Meg Medina on Her 'Rebellious' Books for Young Readers

On May 24, Newbery Medalist and newly appointed National Ambassador for Young People’s Literature Meg Medina sat down with the 'New York Times for Kids' editorial director Amber Williams to discuss her storied career, the 10th anniversary of 'Yaqui Delgado Wants to Kick Your Ass,' and her latest... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest project #10th anniversary #storied career #young readers #meg medina

Life-Changing Books for Every Reader: PW Talks with Laura Schreiber

The executive editor at Union Square & Co. looks to nurture the work of both debut and seasoned authors. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #union square

'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | All news stories tagged with: #digital media #bright spot

The Taylor Swift effect: why a mystery book is rocketing up US charts – despite no one knowing anything about it

Wild speculation over a book known as ‘4C Untitled Flatiron Nonfiction Summer 2023’ has seen excited Swifties placing pre-orders. The bad news? It is likely not by herThe formula to a bestselling book is a mystery publishers have wrestled with for centuries. Now they may finally have their... Continue reading at The Guardian

[ The Guardian | 2023-05-10 03:53:07 UTC ]
More news stories like this | All news stories tagged with: #bestselling book #memoir #easter eggs #mystery publishers #bad news #untitled book #mystery book #sales charts

Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #artificial intelligence #ad formats