Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
News tagged with: #study released #e-reader platform

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Wowing Young Readers: Close-up on Union Square Kids

It’s full steam ahead for Union Square Kids. The publisher’s dynamic line of children’s, middle grade, and YA titles includes well-established authors and illustrators and new voices alike. Editorial director Tracey Keevan shares the vision behind Union Square Kids, its publishing aspirations,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #middle grade


Surprising and Inspiring Readers: Close-up on Union Square & Co.

Since launching in January of this year, Union Square & Co. has established itself as a publisher of broad-ranging, unique, and enriching titles across multiple categories and genres. Whether it’s publishing fresh and authentic voices in fantasy, cookbooks, or anything in between, Union... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #union square


Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with: #nielsen


What is it Like to Be a Blind Writer Writing for Sighted Readers?

What is it like to be blind in an industry overwhelmingly dominated by sighted individuals? Jessica Powers, founder and publisher at Catalyst Press, spoke to George Mendoza and Kristen Witucki about crafting stories for sighted readers, finding community and release in fiction, and battling... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-28 08:58:13 UTC ]
More news stories like this | News stories tagged with: #traditional publishing


15 Middle School Book Series to Delight Young Readers

No matter what the middle school reader in your life needs, there is definitely a book series to fill that void, including Front Desk by Kelly Yang and The Dragonet Prophecy (Wings of Fire #1) by Tui T. Sutherland. Continue reading at Book Riot

[ Book Riot | 2022-04-26 10:31:00 UTC ]
More news stories like this | News stories tagged with: #kelly yang #book series


The New York Public Library makes four banned books free nationwide on its e-reader app

The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget

[ Engadget | 2022-04-13 23:48:05 UTC ]
More news stories like this | News stories tagged with: #largely driven #temporarily pulled #school districts #sexual content #sexual identity #future plans #national book award #libraries


Maia Kobabe on Fighting to Reach Marginalized Readers

At Slate, Maia Kobabe discusses writing Gender Queer, a memoir about self-acceptance and understanding, which has been challenged in schools and libraries across the country in recent months. “What I’m learning is that a book challenge is like a community attacking itself,” Kobabe says. “The... Continue reading at The Millions

[ The Millions | 2022-03-30 20:30:51 UTC ]
More news stories like this | News stories tagged with: #maia kobabe #book challenge #recent months #libraries #memoir


Saturday AM Champions Manga for All Readers

With a new publishing platform, the digital manga brand builds on a wave of inclusive, global manga. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform #global manga #manga


Connecting Readers with the Right Books: Closeup on Learn with NoveList

PW spoke with Danielle Borasky, v-p of NoveList, about the vision behind Learn with NoveList and why it’s the essential platform for today’s library staff. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw spoke #library staff


Stop moaning about sensitivity readers – if there was diversity in publishing we wouldn’t need them | Juno Dawson

Since 2011, all my book editors have been white. Why wouldn’t I want another perspective on the characters I invent?Until a few years ago, only publishing industry insiders would have understood the role of the sensitivity reader. Then came American Dirt. The Jeanine Cummins novel sold to a US... Continue reading at The Guardian

[ The Guardian | 2022-03-08 09:00:06 UTC ]
More news stories like this | News stories tagged with: #juno dawson #american dirt #jeanine cummins #seven-figure advance #marginalised groups #publishing industry


Save $50 on Amazon’s kid-friendly Kindle e-readers, today only

Amazon makes child-friendly versions of its popular Kindle e-readers, and today only, you can get them for a whole lot less than usual. The regular Kindle Kids is $60 down from $110, and the Kindle Paperwhite Kids is $110 instead of $160. Both Kindle devices are at their all-time low prices.... Continue reading at PC World

[ PC World | 2022-03-04 15:07:26 UTC ]
More news stories like this | News stories tagged with: #friday evening #unlimited access #latest editions #6-inch display #8-inch display #one-day sale #kindle


Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with: #tv measurement #nielsen


PLA & Pacific Northwest Spotlight: Can Amazon's Kindle Vella Break Through with Younger Readers?

For Kindle Vella, Amazon’s reading app for serial fiction, Gen Z readers, who are consuming webtoons and web novels in large numbers, could hold the key to success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #younger readers #reading app #large numbers #kindle


What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #big game #digital media


Amazon's Fire tablets are up to 50 percent off right now

Along with the other Amazon devices we saw go on sale yesterday, the company's entire Fire tablet lineup has been discounted. Fire tablets are already pretty affordable, but if you're looking for a new tablet for your kid or an inexpensive couch device, it's best to wait for a sale like this one... Continue reading at Engadget

[ Engadget | 2022-02-08 13:40:02 UTC ]
More news stories like this | News stories tagged with: #biggest caveat #expensive slab #two-year warranty #protective case #buying advice #manga


Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with: #popular platform #strategic alliance #connected tv #nielsen


Readers recommend their desert island books

Michael Dirda listed 66 books that give him a deep sense of contentment and well-being. Commenters had their own ideas. Continue reading at The Washington Post

[ The Washington Post | 2022-01-27 12:00:00 UTC ]
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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with: #paperback publication #katie fforde


Book readers have realised that you can’t replace the feel of turning a real page | Tim Adams

Record sales show that even the ability to carry thousands of books in one portable electronic device is not enoughIn 2009, when Amazon’s Kindle ebook was launched in the UK, it seemed impossible to imagine that a dozen years later booksellers would be reporting a record year of sales of... Continue reading at The Guardian

[ The Guardian | 2022-01-15 17:00:27 UTC ]
More news stories like this | News stories tagged with: #printed books #book readers #kindle ebook #dozen years #record year #months early #figures show #tech companies #printed word #kindle