Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
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Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Stephanie Land's new memoir takes 'Maid' readers to school — not always in a good way

Stephanie Land's second memoir, 'Class,' a sequel to her blockbuster debut, 'Maid,' follows her journey to get an education — and holds readers at a distance. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
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Lenovo Smart Paper review: A solid e-ink tablet spoiled by the cost

Despite an infatuation with most things e-ink, I’ve resisted the world of e-ink notebooks. I’m one of the few who once owned a Kindle DX, that huge e-reader that existed for only a few years before being retired. In the last few years, we’ve seen Amazon get into e-ink... Continue reading at Engadget

[ Engadget | 2023-10-30 13:30:56 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Spotify’s new audiobook streaming could have ‘devastating effect’, says Society of Authors

The industry body says the music giant’s move to make more than 150,000 titles available has not been discussed with authors and may compete with salesThe Society of Authors (SoA) has said it is “deeply concerned” about Spotify’s new audiobook provision. The industry body cited “the devastating... Continue reading at The Guardian

[ The Guardian | 2023-10-11 15:40:05 UTC ]
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Appeals Court Lets Texas Book Rating Law Take Effect, Orders Expedited Hearing

The Fifth Circuit ordered an administrative stay to remain in place while an "expedited" appeals process plays out, effectively allowing Texas to enforce HB 900, the state's controversial book rating law, despite a district court finding it to be “a web of unconstitutionally vague requirements." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Why Genre Fiction Is So Effective in Tackling Social Issues

Novelist Cindy Fazzi says authors interested in addressing the great issues of the day should avoid preaching and focus on telling a good story. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Amazon's Fire HD 8 tablet drops to $60 in early October Prime Day sale

Amazon has kicked off a new Fire tablet sale ahead of its Prime Big Deal Days event later this month. The discounts include the Fire HD 8 down to $60, the Fire HD 8 Plus for $70, the Fire Max 11 for $150, the previous-generation Fire HD 10 for $75 and the Fire 7 for $40,... Continue reading at Engadget

[ Engadget | 2023-10-02 07:45:36 UTC ]
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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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Leading Christian Authors Look to Little Readers

Christian-living megaselling authors, renowned Bible scholars, Christian fiction stars, and more are eager to open the doors to faith for little ones with new books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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The best E Ink tablets for 2023

I’ve been a notebook person for most of my life. I’ve had dozens of notebooks over the years that served as repositories for to-do lists, story ideas, meeting scribbles and everything in between. But at a certain point in my adult life, I turned away from physical... Continue reading at Engadget

[ Engadget | 2023-09-20 14:40:06 UTC ]
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How to Get Free Ebooks on ‘Stuff Your E-Reader’ Day (2023)

No matter what device you read ebooks on, there are thousands of free romance titles available this week. Continue reading at Wired

[ Wired | 2023-09-20 11:00:00 UTC ]
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Uplifting Writers and Readers: ACFW 2023 In Photos

A selection of photos recapture the 2023 American Christian Fiction Writers conference, which took place in St. Louis from August 24-27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Texas Argues Parts of New 'Book Rating' Law Should Be Allowed to Take Effect

In a filing late last week, attorneys for the state renewed their broader bid to stay the court's August 31 preliminary injunction blocking HB 900 from taking effect, but also argue that parts of the law are outside the scope of the plaintiffs' claims and should be allowed to take effect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-05 04:00:00 UTC ]
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‘It’s like comfort eating’: why readers are hungry for Colleen Hoover

Colleen Hoover’s novels took the top six places on last year’s New York Times bestseller list, while in the UK she rivals Richard Osman as the biggest author in recent times. How has she done it?The first Colleen Hoover book I read was It Ends With Us, and when I opened it on the tube, I saw... Continue reading at The Guardian

[ The Guardian | 2023-08-19 10:00:17 UTC ]
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Judge Temporarily Blocks Montana’s Drag Law from Taking Effect

In a July 28 ruling, federal judge Brian Morris found sufficient evidence to grant a temporary restraining order blocking the law so that Montana Pride, which began on July 30 and will run through August 6, can proceed without legal risk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-31 04:00:00 UTC ]
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Amazon’s Kindle Kids e-reader is $40 off right now

Amazon has the company’s Kindle Kids e-reader on sale for 33 percent off right now. Its $80 price (usually $120) is nearly as low as it was on Prime Day, making it an ideal time to surprise your little one(s) with the gift of distraction-free reading. The device is an Engadget recommendation in... Continue reading at Engadget

[ Engadget | 2023-07-25 19:20:11 UTC ]
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